this post was submitted on 01 Oct 2026
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The fast-food giant said during the company’s Investor Day presentation Sept. 23 that it is launching the McDonald’s Media Network, a new advertising business that will allow other companies to place ads across McDonald’s digital platforms and restaurant screens.

McDonald’s began testing the idea in August 2026 at 450 company-owned U.S. restaurants, the chain said during the presentation. This does not include franchisees which are independently owned and operated.

The pilot features advertising from other companies on digital drive-thru menu boards after customers place their orders.

Between this, dynamic pricing, and the god awful food and service, there is no reason to keep eating this trash.

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[–] mikenurre@lemmy.world 102 points 1 month ago (1 children)

No, I won't. I don't eat that crap.

[–] Treczoks@lemmy.world 20 points 1 month ago (1 children)

Same here. But I'm afraid, things like and AI pricing will spread.

[–] bedwyr@piefed.ca 14 points 1 month ago (1 children)

Let's boycott them all very loudly at the onset.

[–] Trilogy3452@lemmy.world 6 points 1 month ago

If restaurants follow suit (seems like Asian restaurants usually go the trch route) you can kindly leave feedback to the owners (if it's locally owned). They're people after all

[–] Clayhopper@lemmy.ca 40 points 1 month ago (2 children)

So they have a financial benefit now in slowing down food delivery times?

[–] MagicShel@lemmy.zip 15 points 1 month ago (1 children)

I refuse to believe that making every single drive through order pull up and park makes the experience better for anyone. It's about artificially driving down wait time metrics by making us wait more inconveniently for everyone. Nonetheless, I'm sure they will be happy to install ad screens in their numbered parking spots.

[–] crayons_to_chaos@lemmy.world 9 points 1 month ago (2 children)

Just stop doing it.

"Nah, I'll wait" is a perfectly valid response.

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[–] Washedupcynic@lemmy.ca 6 points 1 month ago

I guess they do now.

[–] Tamps@feddit.uk 31 points 1 month ago (9 children)

Urrgh! Doesn’t it feel exhausting that they want to extract more and more from you, including your attention whilst you’re browsing the menu.

[–] dan1101@lemmy.world 4 points 1 month ago

Its already annoying enough that the menu changes as you're looking at it.

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[–] Almacca@aussie.zone 27 points 1 month ago (1 children)

Haha. 'Next time'.

Don't you have enough fucking money, McDonald's?

[–] PattyMcB@lemmy.world 5 points 1 month ago

iNfInItE gRoWtH! eXpAnD oR die!

Late stage capitalism sucks

[–] rumba@lemmy.zip 17 points 1 month ago (3 children)

We'll be right with you shortly, Please enjoy this word from our sponsors:

[two 30 second video ads]

Just a reminder, next time, use our app, and for a small monthly charge, you can skip the advertisements in our drive-thru lanes. Just purchase the McD Express-Pass and you'll be heading right to our pickup window at lightning speed!

[–] Washedupcynic@lemmy.ca 8 points 1 month ago

Oh god. This is the future. The Disneyworld price structure at McD's.

[–] elfin8er@lemmy.world 6 points 1 month ago (1 children)

Why pay to remove ads when you can pay and still have ads?

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[–] dektep@lemmy.world 16 points 1 month ago

nope, fuck McDonald’s!

[–] 404found@lemmy.zip 12 points 1 month ago (2 children)

McDonald must be panicking a little bit after recent financial reports. They have lost a lot of business from their consumers buying something 'cheap and quick'.

I'm usually not going to spend $15-$20 on a McValueless meal when I can go somewhere else for that price. Let's not forget the everyday struggle McDonalds employees have when it comes to putting your entire meal and sauces in the bag at the drive through. Don't drive away and come back to tell them or you will have a manager interrogating you as if you're trying to steal some gourmet shit.

How about you train your employees better or take your job less serious because you're just another disposable employee to McDonald’s. This situation definitely didn't happen to me the last time I went there. I'm not salty about trusting McDonald's is competent enough to give me what I pay for without having to argue about it.

[–] Washedupcynic@lemmy.ca 9 points 1 month ago (1 children)

The fact that McDonald's is struggling is a symptom of the K-shaped economy. Let's be real, McDonald's is where the poors and middle class eat. If the poors and the middle class are doing worse financially, McDonald's is a discretionary expense that is going to get cut. If McDonald's wants to survive, they better figure out some new products and markets to expand into where people have disposable income to spend.

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[–] myyass@lemmy.world 6 points 1 month ago (5 children)

This is desperation as much as saying water is wet. Fast food has exceeded it's peak and is crumbling. People aren't getting excited for fillers; and this goes to a lot of things like frozen food. I'm not sure what exactly is being used as a filler that makes pretty much everything taste and feel like putting a bar of soap in your mouth, but that will lead to their downfall. And it's not me; everything tastes great whenever I'm overseas... even the McDonalds.

[–] fyzzlefry@retrolemmy.com 6 points 1 month ago (1 children)

Palm oil is a big one for me.

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[–] lemmyng@lemmy.world 11 points 1 month ago
[–] HubertManne@piefed.social 10 points 1 month ago (1 children)

someday for some reason I will likely end up being at one and have forgotten all about this and be like. wtf

[–] arak@lemmy.today 8 points 1 month ago (1 children)

I haven't been to one in a literal decade

[–] HubertManne@piefed.social 4 points 1 month ago

I definately was at them post covid and then when egg prices surged their breakfast sandwiches were a relatively good deal I think because of previous contracts they had. That I think was the last point where I was going to them. I actually remember after that I was running home while my wife was in the hospital to let the dog out before coming back and broke down as I needed something to eat quick. man I regretted it. should have just picked up a protein bar.

[–] mrgoosmoos@lemmy.ca 9 points 1 month ago* (last edited 1 month ago) (2 children)

why on earth would I be at an american-owned fast food chain that is renowned for serving overpriced crap out together by somebody who couldn't give a half a fuck about the burger being even moderately presentable?

oh, and the drive thru? I haven't been in one of those in years. I'll walk inside, thanks, then bitch about how they're prioritizing drive thru customers over the one person literally standing in front of them

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[–] melfie@lemmy.zip 8 points 1 month ago (1 children)

Meh, I’ll stick with In-N-Out if I want a burger and fries. At least their employees are paid better, the food is better quality, and they don’t pull “make number go” up bullshit like this.

[–] JustPlainDave@lemmy.zip 6 points 1 month ago

I don't know if it still applies, but back in 2008 when I still lived near one a double-double and fries was only a dollar or two more than a double quarter meal at McDonald's.

[–] FireWire400@lemmy.world 7 points 1 month ago* (last edited 1 month ago) (1 children)

I've recently been to Five Guys for the first time and holy fuck, it was so much better than anything I've ever eaten at McDanooj. I'd say it's about as good as fast food can get even.

Don't get me wrong, it's still slop, but it's damn good slop.

[–] expletivedeleted@lemmy.zip 3 points 1 month ago (1 children)

Yeah, but they pay their workers worse than McDonald's.

[–] FireWire400@lemmy.world 4 points 1 month ago* (last edited 1 month ago)

They do? That's a shame

I went vegetarian almost fifteen years ago and aside from a brief stint of working there out of desperation, I've had no reason to go in one because there's nothing there I can eat (no McPlant in the US). I don't miss it. At all. And from everything I've heard their food has only gotten worse in that time.

[–] Mobiuthuselah@sh.itjust.works 4 points 1 month ago

I can't remember the last time I ate at McDonald's. It's been twenty years or more.

[–] RoddyStiggs@lemmy.blahaj.zone 4 points 1 month ago (1 children)

Why am I subscribed to this fucking community if all you're going to post is clickbait about advertising. Jesus Christ fuck this place.

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[–] Pratai@piefed.ca 4 points 1 month ago (1 children)

Everything we do, is going to be an advertisement.

[–] voytrekk@sopuli.xyz 7 points 1 month ago

Not if the companies that implement this suffer financially. I had already stopped going to McDonalds for other reasons, but this is just another reason to avoid it.

[–] knacht1@lemmy.world 4 points 1 month ago (1 children)

They are going to put ads on the burger buns...

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[–] heartSagan5@lemmy.zip 4 points 1 month ago

McSellout is going to be a banger.

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