this post was submitted on 01 Oct 2026
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206
You may notice this the next time you're at a McDonald's drive-thru (www.usatoday.com)
submitted 1 month ago by Washedupcynic@lemmy.ca to c/technology@lemmy.world
95 comments fedilink hide all child comments
 

The fast-food giant said during the company’s Investor Day presentation Sept. 23 that it is launching the McDonald’s Media Network, a new advertising business that will allow other companies to place ads across McDonald’s digital platforms and restaurant screens.

McDonald’s began testing the idea in August 2026 at 450 company-owned U.S. restaurants, the chain said during the presentation. This does not include franchisees which are independently owned and operated.

The pilot features advertising from other companies on digital drive-thru menu boards after customers place their orders.

Between this, dynamic pricing, and the god awful food and service, there is no reason to keep eating this trash.

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[–] rumba@lemmy.zip 17 points 1 month ago (3 children)

We'll be right with you shortly, Please enjoy this word from our sponsors:

[two 30 second video ads]

Just a reminder, next time, use our app, and for a small monthly charge, you can skip the advertisements in our drive-thru lanes. Just purchase the McD Express-Pass and you'll be heading right to our pickup window at lightning speed!

[–] Washedupcynic@lemmy.ca 8 points 1 month ago

Oh god. This is the future. The Disneyworld price structure at McD's.

[–] elfin8er@lemmy.world 6 points 1 month ago (1 children)

Why pay to remove ads when you can pay and still have ads?

[–] rumba@lemmy.zip 1 points 1 month ago

Subscriptions are better than ads. You pay those even if you don't go.

[–] heartSagan5@lemmy.zip 2 points 1 month ago

Blursed comment, but it does seem probable.