this post was submitted on 01 Oct 2026
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206
You may notice this the next time you're at a McDonald's drive-thru (www.usatoday.com)
submitted 1 month ago by Washedupcynic@lemmy.ca to c/technology@lemmy.world
95 comments fedilink hide all child comments
 

The fast-food giant said during the company’s Investor Day presentation Sept. 23 that it is launching the McDonald’s Media Network, a new advertising business that will allow other companies to place ads across McDonald’s digital platforms and restaurant screens.

McDonald’s began testing the idea in August 2026 at 450 company-owned U.S. restaurants, the chain said during the presentation. This does not include franchisees which are independently owned and operated.

The pilot features advertising from other companies on digital drive-thru menu boards after customers place their orders.

Between this, dynamic pricing, and the god awful food and service, there is no reason to keep eating this trash.

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[–] Clayhopper@lemmy.ca 40 points 1 month ago (2 children)

So they have a financial benefit now in slowing down food delivery times?

[–] MagicShel@lemmy.zip 15 points 1 month ago (1 children)

I refuse to believe that making every single drive through order pull up and park makes the experience better for anyone. It's about artificially driving down wait time metrics by making us wait more inconveniently for everyone. Nonetheless, I'm sure they will be happy to install ad screens in their numbered parking spots.

[–] crayons_to_chaos@lemmy.world 9 points 1 month ago (2 children)

Just stop doing it.

"Nah, I'll wait" is a perfectly valid response.

[–] EatMyPixelDust@lemmy.blahaj.zone 1 points 1 month ago

That's how you get a burger with saliva sauce

[–] Washedupcynic@lemmy.ca 1 points 1 month ago

I like the cut of your jib. Is there anyone that plans to use the Mc.D drive through that can test this and report back on the results?

[–] Washedupcynic@lemmy.ca 6 points 1 month ago

I guess they do now.