this post was submitted on 28 Sep 2026
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Many California growers can’t find buyers as the industry produces more wine grapes than the market wants. Wine consumption is declining globally as people drink less.

It’s harvest time in California wine country, but many growers are struggling to sell their grapes as changing drinking habits have caused demand to plunge. The decline is forcing some growers to tear out vineyards that their families have grown for generations.

Wine sales have decreased by more than 20% over a five-year period, causing prices paid for grapes to drop and prompting California growers to take roughly a quarter of the state’s vineyards out of production. Many growers are having to decide whether to harvest at a loss, leave grapes on the vine or replace vineyards with crops more in demand such as almonds, walnuts, pistachios and olives.

Third-generation grower Bill Berryhill said it means another year of losing money and wasting hundreds of tons of healthy grapes.

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[–] Gpennyhigh@lemmy.world 5 points 17 hours ago

I like Bota Breeze for lower alcohol and cost efficient, something easy to enjoy with healthy home cooked food! Less or no alcohol is good trend to see for our health.

[–] baeb66@lemmy.today 13 points 22 hours ago (1 children)

A lot of the regions in California have become stupid expensive, like Napa and Sonoma. Anything decent out of Napa is in the $30-$50 range. The average bottle price is somewhere around $75.

And the entry-level stuff from Europe is better than the entry-level stuff from California. If I had to choose between a $15 Cabernet from California and a $15 Bordeaux, I'm choosing the Bordeaux. You'll also get a better price/quality ratio out of South America. Chile and Argentina make some good wines.

[–] cantstopthesignal@sh.itjust.works 7 points 20 hours ago* (last edited 20 hours ago) (1 children)

I really like wine and for the life of me I can't find a single California wine that is worth the price point when compared to Europe. Not to mention there's so much overmarketed slop wine that does every dirty trick in the book to make it taste disgustingly sweet or over-oaked. I very rarely have had a bad European wine for $50 and I can say that about half of the California wines in that range were worse than 25$ European counterparts. Maybe some of the $500+ bottles really are great in comparison to some of the Grand Crus out of Burgundy, but I haven't found anything in a reasonable price range that was worth it. And like you said, other regions in the world punch enormously above their price range that I basically don't buy anything from the Napa area of California as a matter of course. There are a few less popular regions in Cali that make great wine, but they are still too expensive for what they are.

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[–] ayyy@sh.itjust.works 21 points 1 day ago (2 children)

Then why is everything still $40/bottle? This is some bs “nobody wants to work anymore” logic. I stopped drinking California wine because the prices kept going up but my wages haven’t.

[–] cantstopthesignal@sh.itjust.works 6 points 20 hours ago* (last edited 20 hours ago) (1 children)

It's like rent, they can't drop the price because the price is only ever supposed to go up. They would rather pour it down the drain or sell it to trader joes without a label than sell it for a lower price.

[–] ayyy@sh.itjust.works 2 points 19 hours ago

Even the “sell it to Kirkland” California wine is still 20 bucks.

[–] GongFuFlashSteep@slrpnk.net 1 points 16 hours ago

You're paying for barrels and the extra heavy bottle that make it "feel" high quality.

[–] Greyghoster@aussie.zone 6 points 19 hours ago

It’s pretty tough in Australia for wineries too however, you still can find good wine fairly cheap. That’s good because it’s pretty tough for everyone at the moment with inflation being driven by Trump closing the Straight of Hormuz.

[–] Pyr_Pressure@lemmy.ca 12 points 22 hours ago

Canada's also not buying as much California wine due to Trump's trade war and general insulting manner.

[–] AdolfSchmitler@lemmy.world 17 points 1 day ago (1 children)

Well, the usual "free market"bullshit would dictate that the price drops until it finds enough demand again. But thanks to whatever bull shit system we currently have the price stays the same and they just write off everything that doesn't sell and they throw it away.

[–] MartianRecon@lemmus.org 5 points 23 hours ago (1 children)

We're in the MBA Free Market now, where prices never go down ever.

[–] cantstopthesignal@sh.itjust.works 6 points 20 hours ago (1 children)

And it's hilarious because they basically destroy their own market completely by doing that. People's habits will change if you are gouging them, especially in a recession.

[–] MartianRecon@lemmus.org 5 points 19 hours ago

Yep. People aren't going to go back to their old brands when they find new ones. These people literally are incapable of thinking in long-term strategy and it's destroying their business outlooks.

[–] Widdershins@lemmy.world 13 points 1 day ago* (last edited 1 day ago)

And the smell of rot fills the country.

Steinbeck 1939

[–] locahosr443@lemmy.world 30 points 1 day ago (6 children)

I used to accidentally buy some California wine every now and then when not paying attention and grabbing a selection, it was never that good.

Since trump 2.0 now i check everything to make sure it's not American. This isn't really surprising news

[–] IamSparticles@lemmy.zip 3 points 20 hours ago* (last edited 20 hours ago) (4 children)

California produces some of the best wines in the world. California also produces some of the worst wines in the world.

Both things can be true. California is a big place.

[–] SaveTheTuaHawk@lemmy.ca 1 points 44 minutes ago

but Mondavi succeeded in making all wines taste the same.

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[–] bluefootedbooby@sopuli.xyz 10 points 1 day ago

Same! Since about the beginning of the year I always get European wines and Irish whiskey.

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[–] grue@lemmy.world 2 points 17 hours ago

or replace vineyards with crops more in demand such as almonds, walnuts, pistachios and olives.

Why the Hell would you rip out your vine that takes years to become productive and replace it with a tree that also takes years to become productive, just to respond to barely half a decade worth of trend?

[–] rockSlayer@lemmy.blahaj.zone 174 points 1 day ago* (last edited 1 day ago) (16 children)

You'd think this would mean wine would get cheaper or something, but actually it means that several thousands of bushels of grapes are going to rot, because capitalism demands profit over common sense

[–] seat6@lemmy.zip 47 points 1 day ago (1 children)

Yeah; I thought a 20% decrease in sales would lead to a decrease in cost.

[–] 13igtyme@startrek.website 69 points 1 day ago (3 children)

When demand goes up, the price goes up.

When demand goes down, the price goes up.

[–] mycodesucks@lemmy.world 21 points 1 day ago* (last edited 1 day ago) (1 children)

Yeah. The thing about the economy is only the supply side is allowed to win.

You paying the offered price is fair market price setting.

You getting a good deal is THEFT from the hard working business owners.

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[–] hansolo@lemmy.today 8 points 1 day ago (7 children)

It can also be distilled into just ethanol.

Probably has some uses. Fuel. Disinfectant. Making those little toys of a bird that drinks water.

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[–] fireweed@lemmy.world 97 points 1 day ago (26 children)

Tariffs have reduced exports, particularly to Canada, which was the largest foreign buyer of American wine.

Uh sure, it was the tariffs, and not the widespread Canadian boycott of American alcohol.

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[–] Pacattack57@lemmy.world 20 points 1 day ago (1 children)

Grapes are almost $9 a pound. These motherfuckers are out of their mind. A bag of grapes is $15 fucking dollars

[–] Mantzy81@aussie.zone 19 points 1 day ago (1 children)

Table grapes and wine grapes are not the same thing.

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[–] some_guy@lemmy.sdf.org 25 points 1 day ago

I bet it helps a lot alienation an entire market to the north.

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