this post was submitted on 28 Sep 2026
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Many California growers can’t find buyers as the industry produces more wine grapes than the market wants. Wine consumption is declining globally as people drink less.

It’s harvest time in California wine country, but many growers are struggling to sell their grapes as changing drinking habits have caused demand to plunge. The decline is forcing some growers to tear out vineyards that their families have grown for generations.

Wine sales have decreased by more than 20% over a five-year period, causing prices paid for grapes to drop and prompting California growers to take roughly a quarter of the state’s vineyards out of production. Many growers are having to decide whether to harvest at a loss, leave grapes on the vine or replace vineyards with crops more in demand such as almonds, walnuts, pistachios and olives.

Third-generation grower Bill Berryhill said it means another year of losing money and wasting hundreds of tons of healthy grapes.

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[–] fireweed@lemmy.world 97 points 1 day ago (5 children)

Tariffs have reduced exports, particularly to Canada, which was the largest foreign buyer of American wine.

Uh sure, it was the tariffs, and not the widespread Canadian boycott of American alcohol.

[–] mephiska@lemmy.world 41 points 1 day ago (5 children)

Wasn’t the boycott because of the tariffs?

[–] just2look@lemmy.zip 44 points 1 day ago (1 children)

That was one factor. It is more about the general hostility and aggression the US has shown toward Canada.

[–] DaveyRocket@lemmy.world 1 points 1 day ago* (last edited 1 day ago)

But you guys started it! What? You guys didn’t do anything wrong? What? Your nation is a stalwart ally, possibly holding the other half of our bff necklace? Well what about that war a long time ago? What? We tried to invade you and you even supported our stupid wars later on?

Well shit, I’ve got nothing.

[–] floofloof@lemmy.ca 34 points 1 day ago* (last edited 1 day ago) (2 children)

Also because the US Government is trying to destroy our country by any means. They still threaten to annex Canada, call our Prime Minister "Governor", claim Canada isn't a real country, interfere with our politics and elections, support Alberta and Quebec separatists, and do their best to crush our economy. Then they whine that we're being mean to them. It doesn't make us very inclined to send our money to the USA, especially when we can just buy Canadian wine instead.

[–] decolo@piefed.social 8 points 1 day ago (1 children)

You're not special, they're also trying to destroy the US by any means

(/j obviously, but they are trying to smash and grab literally anything not nailed down)

[–] chonglibloodsport@lemmy.world 13 points 1 day ago* (last edited 1 day ago)

The US is doing a far better job of destroying itself than any of its enemies could dream of. The US used to be the one smashing and grabbing everything in the world. Now they’ve somehow decided they’re getting ripped off by doing that. It’s pure delusion.

Canada just wants to move on. We don’t care about the US at all. Trump is acting like the ex who dumped us and then gets mad seeing us dating other people.

[–] SaveTheTuaHawk@lemmy.ca -5 points 1 day ago* (last edited 5 hours ago) (1 children)

Ok, but the US has been doing that since the 1950s.

I'm getting downvoted by children who don't know how Deifenbaker shut down Canadian military aviation because he was told to by Eisenhower, and then how Mulroney sold off all public assets cheap.

[–] floofloof@lemmy.ca 3 points 1 day ago* (last edited 1 day ago)

Perhaps, but in their wisdom Trump and his people draw attention to it daily, and they've successfully angered Canadians and undermined their own markets by doing so.

[–] SaveTheTuaHawk@lemmy.ca 8 points 1 day ago

The boycott was because of a threat to annex Canada, repeatedly by the US Ambassador Hoeskra, who is an even bigger asshole than Trump, if that were even possible.

[–] alsimoneau@lemmy.ca 7 points 1 day ago

No. It's because of the annexation threats.

[–] Malica@lemmy.zip 1 points 1 day ago

It was because of the bullying

[–] Cyclist@lemmy.world 27 points 1 day ago (3 children)

I picked up a bag of grapes in the store on the weekend. Product of the USA, nope. We avoid USA products as much as possible. Sorry to the good Americans.

[–] defaultusername@lemmy.dbzer0.com 10 points 1 day ago (1 children)

Nah, you're fine. Most American farmers voted for Trump anyway.

[–] innermachine@lemmy.world 1 points 1 day ago (2 children)

And how many American farmers do u know? Not a one around me would dare vote against their own interests LOL.

[–] Soggy@lemmy.world 1 points 1 day ago

I know a few, they don't even belive in climate change. (More specifically, that we're responsible and can do something about it.)

[–] defaultusername@lemmy.dbzer0.com 1 points 1 day ago* (last edited 1 day ago)

To be fair, I only know about 3, but statistically speaking, rural areas in America tend to lean heavilly Republican.

[–] myyass@lemmy.world 10 points 1 day ago (1 children)

No need to apologize. The whole American farming industry needs a redo anyway.

[–] thanksforallthefish@literature.cafe 5 points 1 day ago (2 children)

Yeah but you (and the farmers) aren't going to like the redo.

Massive agri-corps have been busily buying up agricultural land as the Tangerine Tyrant's policies send farmers bankrupt. Gates and Ellison are two of those behind it.

[–] myyass@lemmy.world 2 points 1 day ago

Yeah it seems like something serious is happening, and I only learned about his behind the scenes actions in the last few years. I don't trust Gates one bit with anti-trust lawsuits becoming part of the cost of business.

Granted this is encouraging me and my family to get back into gardening/farming and things like having chickens.

[–] some_kind_of_guy@lemmy.world 1 points 1 day ago* (last edited 1 day ago)

Agribusiness can get fucked. And farmers too. We need to decentralize ag like, yesterday

[–] bitchkat@lemmy.world 10 points 1 day ago

wine grapes are different varieties than eating grapes. Just like cider apples.

[–] SaveTheTuaHawk@lemmy.ca 7 points 1 day ago

But USA does not need Canada! It's just money! US doesn't care about money!

[–] Malica@lemmy.zip 1 points 1 day ago

Warms your heart to see

[–] daychilde@lemmy.world 6 points 1 day ago (1 children)

Well, I think it was our tariffs that contributed to the Canadian tariffs and also contributed to anti-US sentiment, so it's sort of truthy. heh

[–] Warehouse@piefed.ca 8 points 1 day ago (1 children)

Trump implemented tarrifs the last time he was President as well, the difference being that he wasn't (at least openly) doing it to try to annex our country. This time it is very much that, to the point that accepting the last trade deal would have made us a de facto protectorate of the United States.

[–] SaveTheTuaHawk@lemmy.ca 1 points 1 day ago

But in 2016 the tariffs were gone by 2017 because of the damage to the US economy. The difference in 2026 is Trump DGAF about the US economy.