this post was submitted on 05 Feb 2026
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[–] garth@sh.itjust.works 163 points 2 weeks ago (9 children)

Future generations will never experience making this stuff with too little water to create a mixer that hides the taste of cheap booze.

[–] makeshiftreaper@lemmy.world 47 points 2 weeks ago (6 children)

Yeah... water... we definitely weren't using light beer to water down our hard liquor with this stuff

[–] JasonDJ@lemmy.zip 25 points 2 weeks ago (1 children)

Given the choice between Flint water and Coors Light, I'd take the Flint water, thanks.

[–] hovercat@lemmy.blahaj.zone 14 points 2 weeks ago (2 children)

As someone who grew up in Colorado and now lives in Michigan, this hits hard.

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[–] Ghostalmedia@lemmy.world 18 points 2 weeks ago (5 children)

My money is that someone will start pitching it as a green alternative. Dry / powered soaps are hot again because you’re not shipping and storing a bunch of water.

If coke was smart, they would’ve put this green and brown tube, and called it “Juice, by Ecofruit”

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[–] frongt@lemmy.zip 12 points 2 weeks ago (2 children)

Current generations including my own have already not had that experience.

[–] Taco2112@lemmy.world 15 points 2 weeks ago (2 children)

Shame, “Get Laid Lemonade” got me through college.

[–] assembly@lemmy.world 15 points 2 weeks ago

This was the foundational element of my jungle juice recipe.

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[–] Quilotoa@lemmy.ca 95 points 2 weeks ago (1 children)

My guess is they just couldn't concentrate.

[–] NarrativeBear@lemmy.world 19 points 2 weeks ago (1 children)

Its a shame it has to be diluted.

[–] IamSparticles@lemmy.zip 9 points 2 weeks ago (2 children)
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[–] robocall@lemmy.world 65 points 2 weeks ago (12 children)

Growing up in the 90s we often had this frozen concentrate in the freezer. But I hardly ever drink juice now, and prefer to eat oranges over drinking juice.

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[–] adespoton@lemmy.ca 45 points 2 weeks ago (3 children)

To be fair, we stopped buying their frozen juice around 20 years ago when the off-brand juices became just as good and Minute Maid started putting increased amounts of sugar in most of them (and jacking up the prices of the others).

Then probably 5 years later, we just stopped buying juice altogether and went back to eating fruit and making smoothies from frozen fruit.

[–] BanMe@lemmy.world 16 points 2 weeks ago (2 children)

Yeah I drank OJ like it was going out of style until I realized it was rotting my teeth and making me fat, just soda with fresher taste (and more acid). They don't give juice to kids anymore. It was a scam. Fruit is awesome tho, I try to eat a couple pieces a day.

[–] lennybird@lemmy.world 12 points 2 weeks ago* (last edited 2 weeks ago)

My old man was drinking like a gallon of OJ (boomer logic of vitamin C, juice is good for you, etc.) a week until the doctor said he was pre-diabetic lol.

[–] SaveTheTuaHawk@lemmy.ca 9 points 2 weeks ago (3 children)

It's amazing how American diets are dictated by marketing agencies from NY. Eggs, bacon, juice, cereal were all marketing campaigns, not organic choices.

People used to eat leftovers and pie for breakfast.

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[–] dhork@lemmy.world 40 points 2 weeks ago (10 children)

I guess cornering the market in Frozen Concentrated Orange Juice futures will be yet another anachronism, like taping a show or dialing a phone

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[–] lemmie689@lemmy.sdf.org 39 points 2 weeks ago (4 children)

I used to eat this stuff straight from the can, with a spoon.

[–] My_IFAKs___gone@lemmy.world 45 points 2 weeks ago

No shame in that. Diabetes maybe. But definitely no shame.

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[–] zabadoh@ani.social 39 points 2 weeks ago (2 children)

The whole frozen OJ industry was based out of Florida, which has suffered a 90% decline in production, thanks to citrus greening disease.

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[–] ghost_towels@sh.itjust.works 25 points 2 weeks ago (1 children)

What weird timing. My husband and I were just telling our daughter how there used to be so many different types of frozen juice and now there’s hardly any.

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[–] MsPenguinette@lemmy.world 22 points 2 weeks ago (3 children)

This is what they get for making "never from concentrate" a seal of quality

[–] sping@lemmy.sdf.org 16 points 2 weeks ago (1 children)

It's amazing how well the marketing worked to sell an inferior product for more money.

Turns out when they pasteurize it it destroys most of the flavor, so then they re-add flavor artificially extracted from other juice. "Not from concentrate" arguably, but very highly processed.

Juice from frozen concentrate is still far from as good as fresh-squeezed, but it's a whole lot closer than the "not from concentrate" sludge. And ironically cheaper. It's particularly good slightly under-diluted.

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[–] vithigar@lemmy.ca 21 points 2 weeks ago (1 children)

I never cared much for the orange juice, but minute maid frozen lemonade concentrate is amazing. I'm going to miss that one for sure.

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[–] UnPassive@lemmy.world 21 points 2 weeks ago (3 children)

Uses to use these to make a whiskey slush that would take like 3 days to freeze and during the 4th of July weekend we'd have to protect the freezer from the uncles trying to "grab just a cup" early

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[–] UnspecificGravity@piefed.social 19 points 2 weeks ago (1 children)

They will take my frozen OJ from my cold sticky hands.

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[–] BarneyPiccolo@lemmy.today 15 points 2 weeks ago

When I was a kid, I remember the grocery store freezers had a huge section devoted to racks of frozen concentrates. Now it's just a tiny little space at the bottom somewhere. I guess even that's going away.

[–] GhostPain@lemmy.world 15 points 2 weeks ago (4 children)

Get used to this kids. The economy is shrinking faster than a Republican hard-on when they see 18 year olds with blue hair and nose rings.

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[–] gmtom@lemmy.world 12 points 2 weeks ago (9 children)

I never understood why Americans freeze this stuff? Like we have juice concentrates in the UK, be we just keep them as a liquid in a bottle or as a syrup in a little squeeze thing.

[–] Voroxpete@sh.itjust.works 24 points 2 weeks ago (1 children)

This isn't the same as Robinson's orange syrup. It's literally frozen orange pulp and juice that's been concentrated down by evaporating off the water. It's not remotely shelf stable, but what you get is literally the same orange juice you could buy in a box in the store, at a fraction of the cost because you save on shipping weight and packaging. It's amazing stuff and I wish I'd had access to it back when I lived in the UK.

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[–] ameancow@lemmy.world 13 points 2 weeks ago* (last edited 2 weeks ago) (3 children)

It's a relic from another time. For a very long time it was one of the only ways to keep fresh-tasting juice for long periods. There was a time when if you wanted orange juice when it wasn't orange juice season, you would go grab a frozen brick of the stuff out of the freezer.

That or get Tang powder or something, which is pretty far from tasting like real juice.

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[–] ComradeRachel@lemmy.blahaj.zone 9 points 2 weeks ago (1 children)

I think it has the longest life before going bad and it was a popular choice for low income families who wanted to stock up on stuff. I think it also became popular for food banks to hand out as well. Though we’ve moved away from that mostly. I rarely see people buy them anymore and if they do they likely do it by habit because they grew up in a family that used it.

I assume store brands and other brands will still keep making that stuff.

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[–] DarrinBrunner@lemmy.world 12 points 2 weeks ago

It's been at least 15 years since I've bought a can of the stuff. Too much sugar.

[–] Drusas@fedia.io 12 points 2 weeks ago (2 children)

I didn't even know they were still around. I haven't seen them in the grocery stores in ages.

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[–] davidgro@lemmy.world 11 points 2 weeks ago (2 children)

I'm guessing it's because they can't compete with store brands and other cheap competition. My family buys this stuff, and we never pay the premium for the brand name.

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[–] danc4498@lemmy.world 11 points 2 weeks ago (1 children)

My mom bought this all the time. I have never in my life bought this stuff.

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[–] Signtist@bookwyr.me 10 points 2 weeks ago (3 children)

Dang, I often use these for baking if I want to add some flavor to a cake or something. They're fun for mixing into carbonated water, too!

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[–] TwinTitans@lemmy.world 9 points 2 weeks ago (2 children)

Stopped buying it when they shrank the can years ago.

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[–] Kolanaki@pawb.social 9 points 2 weeks ago

This news makes me sad I do not have a pitcher to make any juice from concentrate in. No other pineapple juice is as good as frozen minute maid concentrate 😭

[–] tyrant@lemmy.world 8 points 2 weeks ago

I've not bought this in my adult life but was recently reminiscing about it and was planning on buying some. I better do it now!

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