this post was submitted on 01 Jan 2026
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On Instagram, dozens of commenters identifying themselves as current or former Sprinkles employees reacted to the news, describing what they say was a sudden, company-wide closure.

“One day notice of losing my job — how will I take care of my 5 kids now,” one commenter wrote.

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[–] tal@lemmy.today 13 points 7 months ago (2 children)

The brand later made headlines in 2012 when it launched what it billed as the world’s first cupcake ATM — a novelty that helped fuel the cupcake craze nationwide.

There's a cupcake craze?

[–] HeyJoe@lemmy.world 21 points 7 months ago (1 children)

Yeah, way back in 2012. Cupcakes were definitely a thing for a little bit, but like everything else it passed on to something else. I always hated shit like this because all it really did is cause prices to skyrocket. No I will not pay $6 for a single cupcake.

[–] manxu@piefed.social 5 points 7 months ago (1 children)

Now you can go to Crumbl and pay $5 for one cookie! Progress is awesome.

[–] Zahille7@lemmy.world 4 points 7 months ago (2 children)

Then there's The Baked Bear, who charges almost $30 for a half-dozen.

But my fucking God, are those cookies damn near worth it. Honestly some of the best cookies I've ever had from anywhere, and their ice cream is pretty goddamn amazing as well.

[–] vaultdweller013@sh.itjust.works 7 points 7 months ago (1 children)

I can assure you they aren't worth it, both because they are Mormon but also because they don't keep a tight enough leesh on their franchisees who keep doing child labor. Also you can probably find a local coffee shop or something that does artisan baked goods in general.

[–] frongt@lemmy.zip 4 points 7 months ago* (last edited 7 months ago)

You could probably make equally good cupcakes at home just by using a little extra real butter and sugar instead of corn syrup and vegetable oil.

Although personally I do like that oil based icing. Buttercream icing is just too buttery for me. Cream cheese icing if I'm feeling fancy.

[–] baines@piefed.social 3 points 7 months ago* (last edited 7 months ago)

artisan goods are worth more, capitalistic bullshit is not

those cupcakes and those cookies ( crumble or whatever garbage like them)

meanwhile my favorite korean donut place open for 20+ years closed over covid

i hate it

[–] celeste@kbin.earth 6 points 7 months ago

2012 sounds right for that, actually. There definitely was one, but I couldn't have guessed the year. There was just a time when I made a bunch of cupcakes because I kept seeing fun recipes online.