Shutting down production would probably be a better "we did this for you"
this post was submitted on 09 May 2026
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Why? Because microplastics?
It was better when they were called FredBlox
Meanwhile, Dick Van Dyke is just happy that he can play with Lego again.
Aight, this is pretty wholesome
Maybe I'm just too cynical and tired of this shit, but it's just an ad. It isn't wholesome, in my opinion. It's just to make people share their product, and they had to pay almost nothing to do it. They didn't actually do anything for Attenborough. They just took advantage of his birthday to make an ad. Being really cynical, this was already a planned change, and they just picked an opportunity to maximize advertising opportunities.
A little too cynical maybe.
Doing a good thing for your own benefit doesn't change the deed. Everyone does it, we aren't selfless creatures by nature.
I just struggle to see this as doing a good thing. Do you think he cares? Who is this helping? I just see it as a cheap PR stunt that takes advantage of an old famous person's birthday to get people to think of them instead of that other person.
If Lego inserted themselves into the convo, I would agree.
DA had posted the picture with Lego first, and they've responded with a simple gesture. PR stunt? Sure. Does it hurt anyone?
Please don't try to take this away from me. There aren't many things to be hopefully about these day, and most everybody here recognizes this for what is is. But it's a far cry from the rape cover up, murder, and war going on daily around the world right now. We all need a little bit of lightheartedness right now.
Fair enough. It is at least more fun than most of the other stuff we see.
I will not, and do not, disagree with anything you've said. But, I still maintain the sentiment of the act is wholesome. If it wasn't lego doing it and it was some mom and pop shop that did I don't think you'd be as cynical towards it. Or maybe you would. I don't know your life internet stranger 🤷
I'd probably still recognize it as partially an ad, but a mom and pop shop isn't spending tens or hundreds of millions on PR. There's a chance that they actually cared. There's basically no chance the leadership at Lego cared and made this happen. Potentially someone working in marketing did when they had this idea, but not the Lego company. It's too big for that.
I feel iran is making more watched lego content than anyone else, I don't see the complaints about that
How is that relevant to this? No one was discussing that. Yes, that's also advertising, but for Iran. I'm not saying it's good, but at least it's trying to say something, unlike this.
🙄
His greatest accomplishment
Aything to please consumers but lower their prices
They do make as pretty good product and dedicate much to r&d and on the community in general. I know premium brands which are more openly extortionate and care little about their customers.
What I mean to say is that quality is not solely in the product itself (even though they are very serious about quality in that aspect too).
I mean value wise there are cheaper plastic toy choices, but there's nothing close to what Lego does.
There's like half a dozen or so other high-quality clamp building block producers where you can get a similar product for a better price
Examples?
Normally, I'd be like "Boo sealioning", but yeah, I want to hear about some examples.
I've yet to see any other brand consistently compare. Every once in awhile you'll get a one off where its like "Yeah, good job" but there's so many reviews out there of copycat bricks that start with some variations of "Of course, the quality doesn't compare to Lego".
Do they carry a comparable range of building components?
And there's a noticeable drop in quality. Not to the point that I'd say they aren't worth getting, just noticeable. I'd say they are something like 50% the price for 75% the quality.
And to be more specific, I'm talking about a breadth of quality issues, from piece durability, to how consistent the fit is, to how easy the combination steps are structurally (as in some steps from the knockoffs require figuring out where you need to hold the parts for support or where to apply force to avoid collapsing another part of it as you build it up).
Lego has it down to a science and there's more to it than just the physical shape (which itself is easier said than done and requires a certain level of precision).
LEGO has technically lowered prices. They have started transitioning to sustainable plastic sources that are much more expensive to produce, but will not increase prices.
This is treating it as if they're being nice. No. They just priced it at the maximum amount the market would allow. If they raised it further it'd cost them far too much in sales. Them increasing costs (assuming it actually does, and they don't get a tax write-off that counters it or something) has no relation to price.
just means they were overpriced to begin with.
Yes, but now that they're built from better and more expensive materials without a price raise, they're less overpriced than they used to be.
Hell, name any other toy brand with anywhere near their popularity and brand recognition which HASN'T been overpriced forever AND raised prices significantly in recent years.
On top of that the general price increase over the last 25 years has come with considerable increases in set intricacy, piece count, and variety to both piece shapes and themes. I love to dunk on corporate price gouging but i really struggle to fault LEGO. I personally use “a person can comfortably buy LEGO as toys for their children” as my personal litmus for what a good wage should be; they’re pretty solid for maintaining a price/value ratio and Americans should all be making at least 150k/year by now even out in the boonies, just deduct it right out of the fortune 500s margins
my point, is I won't give companies a shred of recognition of a 'good job' until their crimes, lies and corruption are stopped or they are jailed. no more free passes, no more looking the other way, no more 'well it's kinda better now' .. no. hard stop, I'm sick of all these companies. they all deserve nonstop hatred, being called out for crimes and being treated like trash.
What crimes have LEGO committed?
Lego sells a physical toy in 2026, not a game, and is still running.
They are not stupid. They will not rock this boat with a price increase.
or they get to write off some tax as a result of switching to the sustainable plastic, so it doesn't actually cost them anything to switch.
Lepin has revitalized ny love of legos...I bought a ship I always wanted for $65 on aliexpress...just gotta do your research instead of blind buys
Combining compatible systems with LEGO may actually be a legitimate use of “legos” as a plural. I must ponder this further.