this post was submitted on 09 May 2026
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Aight, this is pretty wholesome
Maybe I'm just too cynical and tired of this shit, but it's just an ad. It isn't wholesome, in my opinion. It's just to make people share their product, and they had to pay almost nothing to do it. They didn't actually do anything for Attenborough. They just took advantage of his birthday to make an ad. Being really cynical, this was already a planned change, and they just picked an opportunity to maximize advertising opportunities.
I will not, and do not, disagree with anything you've said. But, I still maintain the sentiment of the act is wholesome. If it wasn't lego doing it and it was some mom and pop shop that did I don't think you'd be as cynical towards it. Or maybe you would. I don't know your life internet stranger 🤷
I'd probably still recognize it as partially an ad, but a mom and pop shop isn't spending tens or hundreds of millions on PR. There's a chance that they actually cared. There's basically no chance the leadership at Lego cared and made this happen. Potentially someone working in marketing did when they had this idea, but not the Lego company. It's too big for that.
Please don't try to take this away from me. There aren't many things to be hopefully about these day, and most everybody here recognizes this for what is is. But it's a far cry from the rape cover up, murder, and war going on daily around the world right now. We all need a little bit of lightheartedness right now.
Fair enough. It is at least more fun than most of the other stuff we see.
A little too cynical maybe.
Doing a good thing for your own benefit doesn't change the deed. Everyone does it, we aren't selfless creatures by nature.
I just struggle to see this as doing a good thing. Do you think he cares? Who is this helping? I just see it as a cheap PR stunt that takes advantage of an old famous person's birthday to get people to think of them instead of that other person.
If Lego inserted themselves into the convo, I would agree.
DA had posted the picture with Lego first, and they've responded with a simple gesture. PR stunt? Sure. Does it hurt anyone?
I feel iran is making more watched lego content than anyone else, I don't see the complaints about that
How is that relevant to this? No one was discussing that. Yes, that's also advertising, but for Iran. I'm not saying it's good, but at least it's trying to say something, unlike this.
🙄