this post was submitted on 09 May 2026
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I will not, and do not, disagree with anything you've said. But, I still maintain the sentiment of the act is wholesome. If it wasn't lego doing it and it was some mom and pop shop that did I don't think you'd be as cynical towards it. Or maybe you would. I don't know your life internet stranger 🤷
I'd probably still recognize it as partially an ad, but a mom and pop shop isn't spending tens or hundreds of millions on PR. There's a chance that they actually cared. There's basically no chance the leadership at Lego cared and made this happen. Potentially someone working in marketing did when they had this idea, but not the Lego company. It's too big for that.