“Kraft Heinz” lobbies the FDA to redefine “synthetic dye” by 2027.
this post was submitted on 17 Jun 2025
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See also: organic farming. We define what's allowed to charge you extra. Is it less awful? Maybe! Is it more expensive? Definitely!
Can you expand on this?
Sure thing. This article goes in depth, but the short version is that natural doesn't necessarily mean safe.
Well damn. For me the bullshit part is that they aren’t required to tell us which ones they did actually use on whatever I am purchasing.
I would not call that in depth. It just lists some of the substances.
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Cyanide is natural and organic.
I agree, not all natural products are innocuous but still isn't the point that organic IS less awful? I'm thinking especially regarding biodiversity and conditions in which the animals live (at least in France, it is the label with the strictest standards for animal "welfare"). I get that it's not perfect but I don't think we should wait to have the perfect system to get rid of some of the absolutely shitty parts in the current system.
Is it more expensive? To the customer yes. For real, once you include environmental benefits, health costs from cancers etc and take into account the fact that organic farmers usually receive zero help from governments (I'm considering the french case here), you realise that the price gap is not as big as you think and that a major part of it is because pesticides have made agriculture unnaturally "cheap" (i.e. with a lot of invisible costs).
Surely they are also eliminating high fructose corn syrup, right?
^…right?^
I never understood why Canada loved ketchup until I moved there. Canadian Heinz doesn't have a funky aftertaste. That's the corn syrup.
Same with coca-cola, back when I used to drink that crap. If I try now, it’s that rancid buttery/greasy after taste that lingers for 20 minutes.
I remember when I graduated and went to New York for an internship. I went to the fridge and took a big swig of Coke and was like, whats going on with my teeth and mouth? It feels weird.
Then a few people told me and I was like, why's Coke so popular in the US if it tastes like this? How come this Mexican Coke everyone is talking about isn't more popular?
I gave up sugary soft drinks for the most part now. I do have it occasionally but it's like once a week or two weeks at most.
That's why I always buy the Simply Heinz, made with sugar and no HFCS.
That was exactly my first thought.
So no more green and purple ketchup?
The green will now be colored with the all natural bile of the endangered snow leopard.
Snot from sick orphans is cheaper.
Heinz executives:
I'd probably do really well as a capitalist. My only failing is that I am empathetic to the suffering of my fellow humans. 😔
That’s a disqualifier right there. You better pack it up.
My local grocery store did this - the colors in their cake frosting are all pale now. It's a different kind of beauty. I don't mind at all
I don't mind removing dyes but I hope they don't add any back in. Natural dyes can cause allergic reactions too or make vegan foods non-vegan (i.e. dyes from animal sources).
Oh boy, the return of crushed bugs for food dye
That dye has never stopped being used, you know. You have almost certainly been eating food with this dye for your entire life. You likely have products in your home with this dye in it right now. Red candies, red velvet cake, red drinks, strawberry or raspberry yogurts, maraschino cherries, ice creams, some sausages or faux crab meat, too. It is a very common dye.
When it became big news a few years back, the main problem was not that it is made from bugs. The problem was that it was being used in ostensibly vegan products, making it not actually vegan. The big target at the time was Starbucks for their pink drink (I believe). But most companies didnt ever change anything.
Yep
They going to lose market share.
Why not today?
Honest answer is probably that they intend to replace those dyes because people won't buy the products if they don't look appealing, and the food science, testing, sourcing, manufacturing changes and regulations all take some time. Sure, it might have been better to start years ago, but the 2nd best time to plant a tree is today.
Because that means spending money to destroy product.
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Why not right this second? Are they some kind of donkey party? Just hit the fucking switch, Tex.
Because it's not just hitting a fucking switch, they have to identify, test, source, and deploy each replacement.. And even then, all the existing stock is going to get used up first before you'll see it on the store shelf.
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They likely have to find or develop replacements. People can be very picky about the looks of their food.