To add to this, Capitalism directly benefits from "traditional family values" where everyone is straight, reproducing, no abortions, women stay at home raising children via their unpaid labor, etc. As grim as it sounds, children to the capitalist system are just future workers ready to be exploited, so any movement that even remotely threaten to make a dent in that (abortion rights, queer rights, women's liberation) get demonized and are vehemently fought against.
There's a reason why the current pro-natalist movement is getting quite strong nowadays, and if you look at who supports and promotes them, 99% of the time its business owners.