this post was submitted on 04 Nov 2025
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Fuck AI

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Coca-Cola’s new AI holiday ad is a sloppy eyesore (www.theverge.com)
submitted 2 weeks ago by Wispy2891@lemmy.world to c/fuck_ai@lemmy.world
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Archive for who gets paywall https://archive.is/09ZtS

(I didn't get paywall but the verge is in my noscript blacklist)

They boast having hired 5 slop specialists that chose the least worse shots over 70000 prompts

They have something like $50 billion yearly revenue, can't pay real people for an ad? Literally peanuts for them.

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[–] Naz@sh.itjust.works 82 points 2 weeks ago* (last edited 2 weeks ago) (15 children)

Hemlo. Am AI "expert."

It takes around 307.2 Wh to generate 8 seconds of AI video.

(8 seconds × 24.0 fps × 12 seconds/frame × 480W combined TPU load ÷ 3,600)

70,000 prompts is 21.5 Megawatt-Hours.

They are very likely not saving any money or time by doing this.

[–] NoneOfUrBusiness@fedia.io 28 points 2 weeks ago (2 children)

But are they paying for this energy or is it AI companies doing so and waiting for the golden goose that will make it all worth it?

[–] danielton1@lemmy.world 35 points 2 weeks ago

No, the ones who are paying for the energy are the people who live near whatever data centers received the slop requests.

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