this post was submitted on 21 Feb 2025
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Yes. According to my experience in my small corner of the world, around 2010, the cool people had iPhones, but when you wanted to do serious business, you still used a BlackBerry. Unfortunately, some easily-influenced executives often would prioritize looking cool and just let their I.T department figure out how they can get their work done, even though Apple had nothing that could compare to the BlackBerry Enterprise Server (BES).
On top of that, most consumers and gullible executives didn't see the hidden benefits of BES, because with Research In Motion's (RIM) push to enter the consumer market, all the marketing material out at the time focused on the comparatively impotent consumer offering, BlackBerry Internet Service (BIS), instead.
Trying to survive in the narrow-margins of the consumer market killed RIM. In 2011, you would get teased for having a BlackBerry if you didn't know how to stand up for yourself and articulate how no other mobile device had the level of magic* making everything work in the back end.
* BES ran on a dozen JAVA services which required arcane magic to work.