You say it's an unpopular opinion but the survey results in the linked article suggest that Britain generally agrees with you (52% responded "No, I do not" to the question "Do you consider listening to an audiobook as equivalent to having read that same book?").
The "yes" option was around somewhat less popular overall (29%).
I don't know how NaytaData made it, but if I were doing it, I would do something like this:
I would use a computer but the same steps would work with paper & pen.