Those prices ๐คฏ
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Right? ยฃ32 for a single pair of boxers?!
Yeah, the prices are pretty crazy. But they have a "subscription" offer, regular delivery of underwear for example every 6 months. With that I got a 3-pack for about 65โฌ. Still crazy expensive, but frankly cheap clothing made in some sweatshop shouldn't be the comparison.
Europe doesn't produce that much cotton or wool, so there isn't that much we can do at scale. Biggest one in Europe is Turkey and they are not EU.
Europe should cultivate more hemp (again).
Yes! Hemp for clothing! I want this to happen so badly!
But as soon as you bring that up people always go like "oh you only want it for weed" not knowing that hemp is different than the one that makes you high!
Many of the products are made from lyocell, so wood derived.