I was a kid at the time, everyone doctored the ads to say, "Gee, your hair smells" .
this post was submitted on 29 Aug 2026
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Vintage and Retro Ads, Promos, Fliers, Etc.
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Ah those were the days. I Can't Believe It's not Butter seems to be the only survivor of that era. No more Gee, Your Hair Smells Terrific shampoo, no more Yuck, There's Something on my Ass toilet paper, no more I Want to Wear White Pants Today tampons...
An age fading away into the mists of time.
these days, you can believe it's not butter. butter is sooooo much better than what those 'spread' products have become over the years from having anything resembling quality and taste cut out for more profits.
Maybe depends on health goals and which product? If your primary goal is lowering high cholesterol, choose a soft, trans-fat-free plant sterol tub spread or swap to liquid oils like extra virgin olive oil. If your goal is avoiding highly processed foods and you have normal cholesterol levels, modest amounts of grass-fed butter are highly preferred over generic butter and margarine.
You forgot about the “who beefed in the kitchen?” Air freshener
It's time to bring back more brand names that are entire sentences. I Can't Believe It's Not Butter has been holding it down alone for too long.
Now we have manga names with entire sentences.
I think they're up to full paragraphs now.
Is this really you want to say to a chick? Is that something any chick would be excited to hear and not yucked out?
I don’t know. Ask the account executives who dreamed up the slogan in 1974.
That's how advertising works: First they have to make you think you have a problem, then they offer you the solution, which they just happen to have.
In this case, the title implants the the thought that a woman should think about what her hair smells like. It never occured to her before, but of course she wants her hair to smell nice, so she buys it.
Listerine was originally a cleaning product, and the company wanted to expand the market for it, so they ran ads convincing people that they should worry about Halitosis - Bad Breath - and Listerine was the perfect solution.
They're not wrong. Can't count how many times I've smelled multiple shampoo brand when deciding which one to buy.