Vintage and Retro Ads, Promos, Fliers, Etc.

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“Gee, Your Hair Smells Terrific” (1977) (lemmy.world)

submitted 3 days ago by BilSabab@lemmy.world to c/vintageads@sh.itjust.works

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[–] BarneyPiccolo@lemmy.today 1 points 1 day ago* (last edited 1 day ago)

That's how advertising works: First they have to make you think you have a problem, then they offer you the solution, which they just happen to have.

In this case, the title implants the the thought that a woman should think about what her hair smells like. It never occured to her before, but of course she wants her hair to smell nice, so she buys it.

Listerine was originally a cleaning product, and the company wanted to expand the market for it, so they ran ads convincing people that they should worry about Halitosis - Bad Breath - and Listerine was the perfect solution.