Not just America. It's a trend worldwide thanks to the abundance of AI slop taking over any 'social network'.
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See also the privacy-invading aggressiveness of most platforms, and the political ads and propaganda inundating people’s feeds. If social media had just remained a way to keep in touch with friends and post pictures, it would probably have remained popular.
It pretty exists ai. While it was novel and actually social, it was fun and a good way to keep up with friends that you see less often.
Then they started pushing influencers and people starting posting an idealised version of their life. Then the feeds all devolved into junk, even before AI slop.
Its because they took the joy and monetised it while making people trust them less and less. Post about an engagement, get wedding ads. Post holiday photos, then find out they were data mined. Wish someone happy birthday and find it's just a stream of 100s of cookie cutter messages on their page.
So people moved on or became lurkers that don't post. A lot of engagement moved from social onteractuin with people you know to Facebook community groups which became effectively ragebait and clickbait.
Essentially they pushed so much crap into your feed that your friends got pushed out.
So then what was the point of posting your current status when your circle might only see it two or three days later?
The immediacy was lost, and thus so was the usefulness.
No one gives a shit what I ate for lunch.
If I ate something new or interesting, my friends actually cared. Unfortunately Facebook decided no one wants to interact with the people they know and started pushing news posts down everyone's throat. It's not a social network if you actively work against me interacting with my social network.
You are so right - early social media was kind of magical. Your friends posted when they went to a cool new restaurant or did cook something awesome. I discovered so many new restaurants and food styles because of that. Your friends are all going to that new syrian restaurant near the lake and like it? Let's try it ourselves! They are also your friends, so you can talk about that. They are posting pictures of some cool thing they cooked? You can ask for the receipe! You might even be invited for dinner the next time they are cooking that!
And then Facebook killed it. They started to hide the posts of your friends. They showed you some shit from some "page" or shoveled rage-baiting news in your face. They pushed Farmville everywhere. But that short little moment in time? That was awesome
You have an @lemmy.world account We already know what you ate.
Beans.
I mean, I still post to social media every day, but it's pixelfed. It's not toxic, it's just me throwing in my art on the pile with everyone else's art that I also get to flip through and enjoy, in chronological posting order, with no advertisements or other subject matter present.
No ads and no "algorithm". That's all I ask for
Mine is at https://pixelfed.social/tanisnikana, if you want to get an idea of what gets posted. There’s much better artists than me on that site too!
It’s a really interesting thing that happens, Pixelfed put me in touch with some amazing industry photographers like NatGeo dudes and such, and it’s actually got my photography career properly started.
Dude they filled my timeline with a bunch of ads and AI generated nonsense. We stopped posting because no one ever saw it thanks to all of the filler.
For me, it's the death of the chronological view. That's when I stopped using social media. I'd see random, irrelevant stuff from weeks ago instead of what my friends were up to today.
It was all over when Facebook introduced the algorithmic timeline. It's just taken a while for people to notice how awful it's made everything.
Back in the day, I posted on Instagram to share things with my friends and scrolled to see their updates. The chronological feed with no suggested posts was the only way it worked, and now that's impossible. There are no "people" on Instagram anymore.
What happened to Facebook is happening to Instagram. What used to be just a feed of my friends is now a bunch of suggested posts from accounts I don't follow. It gives me a feeling of having my own friends used as bait for them to churn more content, souring the whole experience.
Because no one fing cares about your hourly updates and you're just advertising your insecurities.
Social media is 75% ads, 15% shared content (more ads), and 10% people you know creating actual posts. You're a gluten for punishment if you hang out there.
"gluten for punishment", thanks autocorrect for another genius coinage
Darn it! I'm not changing it. I shall live with my shame of not proof reading
the article actually says the opposite - that it's the random nature of pushing internet algorithm-chasing influencers that pushes people away instead of it being a way to keep in touch with people you know and love.
Yea, it was actually pretty great when there wasn't an algorithm forcing-feeding us bullshit. It was just us and our friends keeping in touch with each other. It was a boon for many introverts.
Now though? Why post when we know the algorithm won't show our posts to our friends unless they dig through mountains of grift, brain rot, and propaganda.
I stopped using sites like Facebook years ago when I noticed I was seeing posts from random meme pages I didn't even follow that were days old yet I hadn't seen any posts from my actual friends in days. So, went check their pages to see they had been posting daily and the algorithm just never showed them to me.
That's how I felt when I tried bluesky. I missed the boat on Twitter and it'd already gone down the shitter so I never tried it. Figured bsky would be an opportunity to try the whole tweeting thing for myself.
And even still, it was just nothing but political bitching, navel gazing, and glorified (or actual) advertising. Like... what's the point of it all? Deleted my account within the month.
Lemmy has its share of faults but at least people are willing to have actual discussions and conversations here. On bsky it felt like talking to a bot. People talking past each other instead of actually communicating.
As soon as posts were no longer ordered by post date and time it was over for me.
When social media started it focuses on friends. You add someone as a friend and you could see what they were up to.
Then Facebook came along and made it competitive, it became less about seeing what friends were doing and more about posting things that people liked.
As Facebook grew, it changed. One day you didn’t see the stuff your friends posted unless you constantly interacted with their posts or a lot of other people did.
It’s gotten worse and worse since then. They have added more and more ads and posts from people and pages you might know that you no longer see stuff from people you do know.
It’s absolutely worthless.
Facebook died to me when the timeline was no longer linear
Yeah, that was the moment it changed from a social media platform to an advertising platform.
Social media has also done its hardest to try and push people away from using it. Between the culture being awful, and there being an increasing number of roadblocks to using it, that ironically ruins discoverability for anyone who might want to use social media.
For example, if you want to use Reddit, and see a link, there's a lot of posts that you can't see without having an account and logging in. That's a big ask for something that you're not even sure that you want to sign up for, which would only be worse since you couldn't sidestep that using the old reddit interface.
Meanwhile, Twitter not only makes it so that you can't see much of anything without being logged in, but they're trying some new scheme where if you have an account, you need to download the app and give them your biometrics to confirm that you're human before you can use your account.
If you've scarcely used either site, why would you start now? Everything wants you to jump through more and more hoops to verify that you're actually a human, and if you don't have an account, the content that you can see doesn't seem to much of anything interesting. When not logged in, some subreddit and posts are completely inaccessible, and on Twitter, you can only see the tweet, but not the replies, or recent user posts.
Both of those were the main draws for each site. Why would any new user want to use them now? The only thing that they have is their reputation, and that will slowly go away with time.
Once upon a time, for example, Twitter was once the haven for beginner programmers, because they had a nice, free easy-to-use API that anyone could use to make bots and learn how to use APIs in general. Reddit was not far behind that. But that's mostly gone now. Reddit no longer approves API keys for the most part, and is working to shut down the public APIs that it has left, and Twitter has locked theirs behind a paywall.
Because it's stupid, you get nothing out of it and you lose time on top
I just signed up for my local Nextdoor; holy crap, it’s 75% commercial ads, about 10% personal ads, about 10% dogs/cats/kittens, and 5% misc. Utterly useless.
You're lucky then. For me there was at least a double digit percentage of just plain racism.
Photo of black man walking: "ANYBODY KNOW WHO THIS IS?!"
Car broken into: "I BET IT WAS THAT MEXICAN".
Absolutely vile place. Boomers talking to other boomers with no filter, an HOA board given a social platform.
And I still use social media the way many people originally imagined it: as a way to stay connected. My feeds have always been a mix of far-flung relatives, old friends, and high school band chums (because, let’s be honest, band buddies are the best buddies). Most days, I carve out a little time after work to catch up with the people who matter.
The last thing I’d want is for doing so to be...just more work. And yet, more than half of respondents agreed with the statement “Maintaining an online presence feels like work,” with about a third of those checking the “strongly agree” box. Only 16% disagreed, with the rest remaining neutral.
A full 60% of Gen Z respondents feel the pain of maintaining a social presence. Perhaps they have a niggling hope that they might still be discovered as an influencer?
I don't really care about the following-people form of social media, the Twitter family. I'm more interested in the forum sort, the Reddit family. There, I don't need to singlehandedly maintain a flow of content, because people aren't coming to see @tal@lemmy.today, but because they're coming to see what's going on in some community that I only incidentally participate in.
This exactly. I like the thread style formatting, because then I'm following a topic, and not an individual person, because I really don't give a shit what you had for breakfast, and don't need your food pics lol. I'm not into that, but if you post something interesting in a technology forum, then I'm quite interested.
They're already trying to track everything I do. Why would I help them?
Social media used to be mostly about keeping up with friends. Now it’s about competing with everyone for money and views.
Big change.
AFAIK, these companies are making record revenue.
From what? Is my mom clicking on that many ads and buying their shit?
Spoiler: >!Yes she is.!<
My mom: I don't want ad blocker I want to see what the ads are selling!
Also my mom: Malware ridden phone I have to clean every two months
She has a constant stream of useless, scammy shit from temu ripoffs being sent to her house constantly and I just had to get some AI face filter subscription she swears she didn't sign up for off her bank account.
But she'll constantly tell you how much she hates technology.
The cringe I crunge at "I want to see what the ads are selling" like that is some straight up boomer mindset, like nothing against your mom, but like it's insane to me that there's an entire cohort of people who kind of think this way. Like they always had so much money they needed ads to help them figure out how to spend it. Must have been cool
For me it's the idea that by interacting with social media I'm working to generate profit for a billionaire-led company.
I quit Facebook when I realized I was mostly seeing things I didn't want to see and it was making me like the people I knew less. That was like 15 years ago
That explains the bots.
Dead Internet theory is real.
Probably because it's been overtaken by exhausting far right narratives pushed by the companies themselves.
My Facebook page doesn't even show me stuff from people I actually know any more. One of my cousins had a baby, it didn't even show me that. Instead what it thinks I want to see are badly written posts about immigrants and "lefties" being to blame for everything, as if the UK government is left wing in any way at all...
No mention of centralised versus decentralised social media. The thing that makes the biggest difference. No ads. No algorithm. No lock in, swap networks keeping friends and followers. Tune your timeline to suit you. Calling everything social media is trash journalism when those issues are already solved. Clearly he has no clue about the topic.
I have 1200 "friends" on Facebook.
Less than a 10th of them "follow" me.
Therefore it is and was a literal waste of time to spend any time on their site.
On top of that if you open Facebook or Instagram, you won’t see a single one of your friend’s posts. You’ll see AI slop, random propaganda or “Influencera” and an ad every two posts.
You have to search for a friend if you want to find them.
Funny, I'm not american, but I'm working on disconnecting my self too, that's the reason I'm quitting Reddit and I'm here.
I dropped off Twitter in 2020 and finally deleted instagram and Facebook by 2025.
I had friends on twitter and really enjoyed talking to people but after COVID hit there was something evil out of that site that hit me real bad and I started losing friends as I was concerned for loved ones health around me and everyone else wasn’t. So I left. There were other things I didn’t like on twitter but I figured it was just me. I guess it wasn’t. Instagram I never posted on but Facebook I was active until late 2020. Active arguments with people through 2020, trying to plead with friends and family to be cautious didn’t do much so I gave up talking and my Facebook on stayed active to talk to my father. Moved him to discord in 2025 and deleted Facebook then.
I’m sure looking back there were more platform specific things that I didn’t like but I know it’s only worse now. My best friend has stated multiple times that twitter doesn’t care about what’s posted anymore so you’ll see illegal videos of death all the time. Once you realize that social media (like that) breeds a kind of conflict with those around you, it’s much less fun.
These days I only have signal and this. Delete discord back in March lol