this post was submitted on 04 Jun 2026
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[–] rumba@lemmy.zip 21 points 1 day ago (1 children)

They made a fantastic product and slowly, painfully, failed to innovate away from it.

360 cams are eating our lunch: makes a margina 360 cam

gimbal cameras are eating our lunch: software gimbal

gimbal cameras are STILL eating our lunch: huge hardware gimbal.

They should have gone after the dashcam market, made one that could handle day/night really well for a good price.

[–] Tollana1234567@lemmy.today 5 points 16 hours ago

they did not learn from kodiak camera.

[–] ulterno@programming.dev 11 points 1 day ago

Well, perhaps if they just let me normally use it and transfer data without an internet connection and perhaps supported KDE Connect (considering their price tag), I might have considered buying one instead of just improvising a water resistant cover on a raspberry pi camera.

[–] pieberry@lemmy.today 34 points 1 day ago* (last edited 1 day ago) (3 children)

Didn't GoPro start requiring online activation of their cameras a while back? Like customers couldn't use it out of the box until they installed the smartphone app and activated it?

Edit: Looks like GoPro did try doing it by using dark patterns first and then getting more aggressive.

https://www.reddit.com/r/gopro/comments/16n6xyr/so_you_need_the_gopro_quik_app_to_activate_the/

[–] Bruncvik@lemmy.world 1 points 46 minutes ago

Insta360 does the same. I downloaded the app, registered the camera, and deleted the app. On my kid's tablet; my phone is too old for the app. If GoPro only requires such a rudimentary registration, it's a matter of 5 extra minutes. Now, if they require the app for transferring videos, that's a whole different problem...

[–] Buddahriffic@lemmy.world 8 points 1 day ago

And the second highest comment is "wHY arE YoU bUyINg nEW TeCH wItH aN OlD pHOnEeeee?" (Because OP's complaint is about how they don't have a phone capable of running the app rather than just a "why the fuck does this need an app?")

Though there's a non-zero chance those replies are made by someone with a vested interest. It's annoying how both those and people who have just drunk the koolaid are pretty much impossible to tell apart.

[–] ohshit604@sh.itjust.works 15 points 1 day ago* (last edited 1 day ago) (1 children)

Hah, and here I was thinking of getting a GoPro as a dash cam/rear cam. Sucks to suck GoPro lost another customer.

[–] JordanZ@lemmy.world 1 points 1 day ago (1 children)

A lot of my GoPros already have an overheating problem and battery issues(ballooning). Having them in direct sunlight on the dash or leaving them in the car on a summer day would make that worse. While the picture quality is nice I think they’d make terrible dash cams for day to day constant use.

Most(not all) dedicated dash cams use capacitors and not batteries due to the extreme cold/heat they’re subjected to. The capacitor should provide enough power to gracefully shutdown if you have the cam wired to an auxiliary power wire(turns off with ignition).

[–] ohshit604@sh.itjust.works 1 points 1 day ago

Most(not all) dedicated dash cams use capacitors and not batteries due to the extreme cold/heat they’re subjected to.

I genuinely didn’t think of this, trying to a find a dash cam with decent camera quality has been on my to do list. Appreciate the advice.

[–] auzy1@lemmy.world 8 points 1 day ago

My go pro broke.

At this point, I just use my phone, and there are cheaper options

Also, when I see a fish eye lens in a video, I switch off immediately, because I know immediately that what I'm watching is heavily exaggerated

[–] Kaligalis@lemmy.world 13 points 1 day ago* (last edited 1 day ago)

Nice to see that at least in the hardware market, competition still works. It is normal for companies who don't offer competitive value for the money to just fail. This is how market economies are meant to work.

[–] drmoose@lemmy.world 21 points 1 day ago (19 children)

GoPro hasn't really done anything for the past 5 years at least. Totally on them.

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[–] warm@kbin.earth 200 points 2 days ago (6 children)

What a crazy fuckup. You have a household name almost for action cameras and you keep releasing overpriced crappy products.

[–] Cethin@lemmy.zip 3 points 23 hours ago (1 children)

A lot of the comments look to me like part of the reason for the failure. At least the old ones continue to work almost forever. They product was so good that people aren't replacing them. This leads to them releasing overpriced crappy products to make up for it.

I wish we lived in a world where making the best product, that is reliable and durable, for as cheap as possible was standard and made sense. We've essentially made it so it doesn't work.

The correct option seems to be, to me, for them to not have scaled like they have. They should have been a niche durable action camera, and their costs would have stayed low. Every product that sells though is told they have to scale as much as possible forever, until it kills the product.

[–] warm@kbin.earth 2 points 23 hours ago

I suppose their shareholders had other ideas, they just failed to have the right people piloting that ship. Other companies took over their space and now it's too late. They should probably attempt what you said, scale back and just release a solid action camera again.

[–] Zen_Shinobi@lemmy.world 84 points 2 days ago (1 children)

And the exact same model just rebranded!

[–] xthexder@l.sw0.com 46 points 2 days ago (7 children)

Meanwhile my old GoPro Hero 4 is somehow the most reliable action camera I own, and my newer one constantly stops recording due to something. I bought an Insta360 as an alternative a couple years ago and the batteries are all already toast, and last maybe 30 seconds of recording.

[–] saltesc@lemmy.world 20 points 1 day ago* (last edited 1 day ago)

my newer one constantly stops recording due to something.

For a while they kept putting the same old processor in that couldn't handle the load. GoPros shutting off due to overheating or recording too long was just normal.

Dunno if it's still the case. I switched to DJI and you can't even compare the two. Quality, smart design, price, reliability; these are not GoPro things. I record for an hour plus sometimes and just flawless. Don't have to think about it.

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[–] SaveTheTuaHawk@lemmy.ca 3 points 1 day ago

The Harley Davidson or Fender business model.

[–] dual_sport_dork@lemmy.world 31 points 2 days ago (1 children)

Agreed. I have a Hero 10 Black and basically every time I go to use it I wind up wanting to hurl it into the sun by the time I'm done. My wife bought it for me as a birthday present a couple of years ago because I asked for one specifically (I didn't know any better, apparently) so it would probably be rude to do so, though.

It overheats, it randomly shuts off, it routinely experiences a firmware crash that renders all of its buttons inoperable and requires pulling the battery to cure. Oh, and it also has a battery life best measured in seconds so you need to keep it plugged in to external power all the time which requires an aftermarket accessory. Brilliant.

With any luck mine will get taken out in some spectacular and marketable fashion, preferably while recording at top quality so I can post it and use the video revenue to buy an Insta Ace or something.

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[–] merc@sh.itjust.works 1 points 1 day ago

I wonder if there are other " genericized trademark" companies that have failed that spectacularly. You can still buy Frigidaire refrigerators. Vaccuuming is known as "hoovering" in the UK, and Hoover is still around.

It would be pretty interesting if "a GoPro" exists as a word for an action camera and the company / brand no longer exists.

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[–] commander@lemmy.world 5 points 1 day ago* (last edited 1 day ago)

On the higher end of action cameras, it's GoPro, DJI, and Insta360 that are very good. They are better than the budget brands. Problem being the budget brands are still pretty good. It follows phones. Before small camera sensors sucked. By like 2015 it reached a point of good enough for the vast majority of people. Good enough 1080p for YouTube. Then 4k came along and the same thing happened where camera sensors at the budget level became good enough for the vast majority of people. So it doesn't matter if you find people in video communities all trying to get people to buy the $300+ GoPro or DJI action cam or else they'll regret it, plenty of people will try the ~$100 ones and find them very good for their use case

DJI at least has an evolving drone business. GoPro exists as an experience enhanced brand where the experience enhanced is being undercut by other competitors and on the premium end, DJI sells more stuff and people have a habit of buying stuff from brands they already have. So if you have any thoughts of shooting video with a drone, for an action cam you'll probably buy DJI. Just want to strap a camera to your helmet or whatever, any of the plethora of ~$100 action cameras will do. GoPro's lane has shrunken. It has premium competitors while not being competitive for the entry level

[–] OpenPassageways@lemmy.zip 3 points 1 day ago

Practically a penny stock now at less than a dollar

[–] betahack@lemmy.world 55 points 1 day ago (4 children)

.....sooooo what you're saying is they'll be coming out with a GonePro soon?

thank you, thank you....I'll see my way out

[–] jim_v@lemmy.world 22 points 1 day ago (1 children)

I appreciate a good amateur comedian, but I really think you have the chops to GoPro.

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[–] jjlinux@lemmy.zip 1 points 22 hours ago

It's always great to see shitty companies fail. This will he a great weekend for me.

[–] OR3X@lemmy.world 67 points 2 days ago* (last edited 2 days ago) (1 children)

Not surprising, honestly. DJI had been eating their lunch and GoPro never could figure out how to keep their damn cameras from overheating all the time. Everyone I know switched to DJI.

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[–] SnoringEarthworm@sh.itjust.works 39 points 1 day ago (1 children)

Now that they've milked the brand dry, my bet is they'll either:

Let it go bankrupt and walk away with the profits, or

Sell to someone who will use what's left of the brand's credibility to drain any remaining suckers hoping for a revival.

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[–] Fizz@lemmy.nz 20 points 1 day ago (2 children)

How did they fuck it up that bad. All thry need to do is keep selling an ok camera

[–] SirEDCaLot@lemmy.today 7 points 1 day ago

They stopped selling an OK camera and started selling cameras that overheat in the shade with dark patterns to try and force you into using their mobile app for video processing.

[–] stealth_cookies@lemmy.ca 25 points 1 day ago (1 children)

I disagree there, the market of people who record their outdoors activities was always limited and quickly got boring. Eventually, competitors caught up and many of them focused on products in better form factors for non-extreme sports that were better for a wider range of people. There is a reason why the likes of DJI and Insta360 are the goto products for those that don't utilize larger cameras.

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[–] fubarx@lemmy.world 15 points 1 day ago

Between DJI Action 6 and Insta360 X5 on the high end, and the cheap knockoffs on the low end, GoPro is in a big pinch. Unless they pull a totally new rabbit out of the hat.

[–] farmgineer@nord.pub 10 points 1 day ago (1 children)

I'm on my second gopro (a hero 10). It will overheat in the shade outside in summer. The battery also crapped out quite early, though they did find another one to send me (I bought it new from them directly, but after newer models released). I don't see myself buying another of their cameras.

[–] SaveTheTuaHawk@lemmy.ca 3 points 1 day ago

They all overheat.

[–] RedEyeFlightControl@lemmy.world 23 points 2 days ago (1 children)

My last experience with gopro was many years ago trying to get a firmware update for one of my hero 3's. The download links for the firmware was there, but broken. It needed the attention of someone on their web management team.

I tried to get support via email but was told I had to go to the community forums for the issue. I found a thread of dozens of other users also pinging support and complaining of a broken link.

That thread went unanswered by support for months if not a year or two. I think it eventually got fixed, but it put such a bad taste in my mouth that so many people reported that their site was broken and they just ignored it. It was probably something simple like a bad character in the page code somewhere. I decided I wasn't going to support this sort of behavior and have not spent any additional money with the company since then.

It's no surprise to hear they're struggling financially. When you cater to the premium market space, you have to provide premium service.

[–] Lost_My_Mind@lemmy.world 23 points 1 day ago (6 children)

So many people go to years of business school to get specialized degrees in very specific aspects of business.

When I was younger, I thought they must know what they're doing.

Since then, in the past 20 years I've watched so many huge companies that are too big to fail, go under and cease operations.

I mean for christs sake! How the fuck does SEARS go under???

For any Gen-Z people who may not be firmiliar with Sears, I want you to imagine if you get to age 40, and Amazon just stops existing and goes out of business. Personally I think SEARS in its day was bigger than Amazon is now. You used to be able to buy HOUSES from Sears.

So now I'm older, and I realize one thing. These businessmen with all their degrees and training and world of knowledge don't know the simple fundamental basics of business.

Step 1) Sell a quality product for a reasonable price.

Thats it. There is no step 2. You can try all day to fidget with the numbers, and raise prices, and shrink portions, and decrease quality. All you're doing is nickle and diming your customer base. You're destroying any good reputation you once had. You make an extra 5% profit on that singular sale.....and then lose a customer.

I once worked at a hotel. Every week this guy would come in, and rent a room. He barely used the room. Housekeepers always said it was like 5-10 minutes of cleaning (as opposed to 30-40 minutes). He always paid his room for the night in cash. And never was a problem. I charged $60 a night, which was on the low side for our hotel.

One day he comes in as the owner is with me. He decides to check in the regular. He tries charging $90, and demanded a credit card to be put on file for incidentals. Which is a rule we apply to most guests, but we know this guy isn't going to be a problem. I told the owner we don't need that for him, and he'll pay $60.

The owner argued, so I backed out. Then he and the guest got into an arguement. He didn't pay the $90, he never came back.

I told the owner "When I run my shift, I make sure these housekeepers are providing clean rooms. I make sure the maintence man is on call to fix any break downs. I make sure on my end the computers are functional, and I pass these guests through the checkin process with speed and efficiency. All while doing my best to make you the most money. The tools at my disposal are selling a quality product for a reasonable price. That may sound boring to you. I'm not maximizing profits on short term sales. I'm retaining regular customers through company growth and hospitality. Now I can't do much to make this hotel any higher quality, but I can at least satisfy the reasonable price aspect and try to retain repeat customers. But if you come in here and argue with customers, and run your company with a short sighted mentality, you'll run your hotel into the ground."

He argued with me. And thats when I knew I couldn't stay there much longer. I immediately started looking for a new job. I think a month later I left.

Within 2 years the city shut the place down because they failed a city inspection. Instead of saying "Yes, ok, I'll fix the violations", he instead decided to argue with, and threaten the mayor. Which is when they just straight up shut the property down. He paid 2 million for the property. I know for a fact he didn't make that money back. Then argued with a mayor until he threatened her, which resulted in him losing any chance for a profit.

Now for the kicker.

That story happened in 2019. Just last year the Cleveland Browns announced they were going to build a new stadium. That stadium would be built on land that was on the other side of a highway from where this hotel was.

Meaning, in 2029, once the stadium opens, you could walk out of your hotel room, walk to the end of the property, walk under the highway bridge, and now you're at the stadium. No need for a cab ride, it's a 3 minute walk.

During football season, he could be charging $400 per room, per night, and still be sold out.

Or, maybe the Haslams (owner of the Browns, and also will be the owners of this stadium) would maybe want to buy his hotel. He could have sold it for 20 million. He could have had a highly profitable hotel which is sold out every weekend during football season.

Instead, he took a loss. Because every businessman right now wants to direct the world around them with ego and stuborness.

Just sell a quality product, at a reasonable price. You can use that as a baseline to grow your business.

[–] Fubarberry@sopuli.xyz 12 points 1 day ago (1 children)

Something I've realized is that a lot of management for big publicly traded companies doesn't care about any long term success of the company. They just want to turn a quick profit for a year or two, and then move on to a different company with a severance package and a raise. They will gladly steer a company towards ruin if it makes for a better financial quarter.

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