Old and new logo for those interested
this post was submitted on 25 Aug 2025
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They removed the Cracker and the Barrel from Cracker Barrel!π±
I've noticed no one seems to see that the new background is in the shape of a barrel
It just looks like a generic logo shape to me. It's vaguely in the ahape of a barrel i suppose, but not really
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"We can't afford to keep making elaborate signs"
New logo sucks. Racists and wokists should be able to agree on this.
I was expecting more. Outlines, geometry, something...
However, looking at the old one, what are the words printed on? Is that a kidney?
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the West has fallen π
Every food place wants to look generic and sterile now. And their logos reflect that
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Wait. Is it called Cracker Barrel cuz the logo is a cracker leaning on a barrel? Never put that together.
No its a barrel of hard tack (aka crackers). Supposed to be old timely grocery store version of a water cooler.
Hard tack is absolutely not crackers, lol. You will chip a tooth trying to bite into it. Best to soak in your coffee first to soften up.
Modern crackers are the end product of what started as a convenience food for soldiers and sailors, recorded as far back as 1190. Known as hard tack or ship's biscuit, they were made out of a mixture of grain and/or legume flour and water, shaped into tablets, then baked until brick hard.
https://en.wikipedia.org/wiki/Cracker_(food)
Hardtack (or hard tack) is a type of dense cracker made from flour, water, and sometimes salt. Hardtack is very inexpensive and long-lasting, allowing it to be used for sustenance in the absence of perish.
https://en.wikipedia.org/wiki/Hardtack
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Crackers used to be shipped in barrels.
Naturally they got really nasty really fast. It wasnβt until they invented sealed packaging we more or less have now that they became tolerable. It was kinda a bad thing to name a restaurant after.
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I assume it's a Barrelof Crackers, but I dunno.
Who cares. I got food poisoning from them twice, separate locations and years. The second bout of food poisoning sent me to the hospital, but also indirectly lead me to coming out as transgender. So thanks but no thanks, your food is disgusting.
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Ootl, what happened?
Cracker barrel changed their logo to some generic corporate thing and Republicans are mad about it for the wrong reasons
I'm mad about it because of the "modern" low-detail logo art style that feels like an art downgrade whenever corpos adopt it. Not a Republican. Is that a good reason?
As long as you arenβt mad about it because you think itβs some anti-white or anti-southern culture thing, think whatever you want about it. Nobody was offended anyone called the art ugly. Shit, the people paid to design it probably think itβs ugly.
Yeah it's funny the amount of people I saw blaming the "DEI designers" and "Gen Z" instead of the CEO/Board of directors and the largest shareholders, which unsurprisingly are Vanguard and Blackrock. Boomers mad that the companies funding their retirement accounts are being capitalist and focusing on quarterly hyper growth but then defending capitalism as the last bastion of freedom
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Sorry, but you're officially Republican now.
That's why I'm mad about it, too
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I'm addition to removing the cartoon old man and barrel iconography, Cracker Barrel is reducing the amount of random junk on the walls, and painting the bare wooden walls white. (Select stores only, not everything gets remodeled all at once). Probably they're trying to appeal more to a younger generation or something.
Any word yet if this is private equity stripping the copper or are they just morons?
It's a publicly traded company, so no, this isn't private equity bleeding a corpse. They seem to be trying to modernize and broaden their appeal to get out of an extended post-covid slump. Per Wikipedia:
In May 2024, Cracker Barrel revealed that 16% of their customer base had not returned since 2020.
Say what you will, but those 84 people stayed because there's no better place for microwaved insults to Southern cuisine this side of the Walmart frozen dinners aisle.
I ate there once and the food was terrible. They should work on that.
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Given it's private equity, my guess would be both.
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painting the bare wooden walls white
Welp, they just lost my business (not that I'd been there in years before this anyway...).
Painting real wood (other than maybe pine or poplar) is like painting brick: just don't do it!
So to appeal to a younger generation they made a minimalist logo and are removing any trace of personality? I mean, their personality wasn't my thing (haven't been in many, many years) but I have no idea why they couldn't try new personality instead of no personality.
Alternatively, have they tried making their food good? That might work.
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My nostalgia for the brand is the nostalgia they showed when I was a kid; old tin ads on the wall for various sodas and candies and motor oil or whatnot. We used to stop there on road trips when I was a kid because the bathrooms would usually be pretty clean and wandering the store part would let us stretch our legs a bit. Sometimes weβd get some old-fashioned candy or gum or soda. Sometimes weβd actually eat at the restaurant side. Us kids would only ever get pancakes, no matter the time of day.
I canβt remember the last time I stopped at one now. Most of our road trips are heading north to see my wifeβs parents in Canada. Iβve never noticed them existing north of southern Virginia and that comes up fairly early in our drive. My wife tried eating at one once before we got married but it sounds like what she got wasnβt good, especially the green beans. Iβm not sure how much Iβd trust the food that wasnβt on their all-day breakfast menu. Itβs harder to mess up breakfast.
Iβm not saying thereβs not a potential market for a place that appeals to nostalgia of the β70sββ90s, maybe the music, arcade games, pop culture references, Crystal Pepsi, but it would need to be a completely different brand even if it came from the same company.
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Homie and his barrel got bounced from the logo.
So, can someone explain this to non USAians?
cracker barrel had a logo with racist undertones, like the other logos above it. it has recently been retired, much to the outrage of conservatives.
It's a guy leaning against a barrel, what racial undertones are there?
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There goes the neighborhood.
Uncle Ben is absolutely iconic to me, even though I agree with their reasons for the rebrand.
Is that native American lady caricature holding a big stack of pancakes?
Land O Lakes butter.
Got rid of the native, but kept the land.... They didn't think that one through did they?
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