this post was submitted on 06 Aug 2025

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267

Zara ads banned in Britain because of 'unhealthily thin' models (www.bbc.com)

submitted 4 months ago* (last edited 4 months ago) by Davriellelouna@lemmy.world to c/world@lemmy.world

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[–] Buffalox@lemmy.world 84 points 4 months ago* (last edited 4 months ago) (5 children)

What's with all the stupid comments here?
She is obviously unhealthily thin, and of course she is allowed to be thin.
What is not allowed, and shouldn't be anywhere, is to idealize such extreme unhealthy standards in advertisements, and particularly not as a "fashion statement".

Edit PS:
The reason it is banned in some places, and should be banned, is that it sets an unhealthy standard, and causes eating disorders among especially teenager girls. It's basically for the same reason that advertising tobacco is illegal in most places.

[–] tacosanonymous@mander.xyz 20 points 4 months ago

Welcome to the internet. Lemmy is better than a lot of places but we’ve still got people who need to be deprogrammed and/or don’t understand nuance.

In this instance, there seem to be people that believe pushing an unrealistic beauty standard on young people is some monumental effort to curb obesity or that tackling that problem is promoting obesity.

And just bc I’m on the internet and it’s expected that I have no nuance, I’ll go ahead and guess it’s a bunch of dudes that think they know what’s best for women. Real, "I’m a feminist bc I protect them" types.

[–] Not_mikey@lemmy.dbzer0.com 18 points 4 months ago* (last edited 4 months ago) (1 children)

Why do you say she's obviously unhealthily thin? Per the article:

both models in question had medical certification proving they were in good health when the pictures were taken.

The only evidence the article gives to there unhealthiness is the protruding collarbone. As someone who is naturally very thin I can assure you that you can be healthy and have a protruding collarbone.

I understand ads are setting beauty standards that are unachievable for a lot of girls and women which causes a lot of problems, but I don't think ths solution is to mark certain body shapes as unhealthy and ban them, there is no universal healthy body shape, what is healthy for some is unhealthy for others. This isn't even getting into issues of race and other unchangeable attributes someone else might have and feel bad for not matching a standard. The solution is to ban fashion advertising in general, or at least to teenage girls, so you don't have to deal with these issues.

[–] Buffalox@lemmy.world 7 points 4 months ago* (last edited 4 months ago)

Trump also has stellar health certificates despite being obese, when they are obviously false, why should I give a shit about a piece of paper where you can be paid to write anything?

I did not make my conclusion based on the wording in the article, but based on the pictures. And 2 things stood out to me, her sunken eyes, and her very thin legs.
Regarding the protruding collarbone, it's not just protruding which I agree can be normal, but hers is extremely protruding.
She may be built that way maybe having some fat burning gene or something, but she is still extremely thin, and using that kind of models to depict what is fashionable, has been very well documented to be harmful to especially teenage girls and cause eating disorders.

[–] drmoose@lemmy.world 9 points 4 months ago (12 children)

So by that logic we should ban all ads featuring fat people too?

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[–] Showroom7561@lemmy.ca 75 points 4 months ago (11 children)

That's good news.

Can we also ban ads with obese people in them, too?

There are two ends to the unhealthy weight spectrum, so it's not right that only one is being targeted.

[–] dream_weasel@sh.itjust.works 12 points 4 months ago

And then we ban the rest of the ads! I like it. Write that down.

[–] kbobabob@lemmy.dbzer0.com 11 points 4 months ago (1 children)

Do you have any examples of ads that you would be in favor of banning?

[–] Showroom7561@lemmy.ca 17 points 4 months ago (13 children)

Honestly, no, because I block all ads... and have no reason to see fashion ads at all.

Buy if I recall correctly, there have been several beauty brands that have overweight models and then frame it as "perfect" or something like that.

Like like with malnurished models, promoting obesity as "perfect" is damaging to anyone influenced by the marketing, especially teens.

I get their inclusion and body positivity mission, but neither obesity or severe malnutrition should be promoted as anything but unhealthy.

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[–] vzqq@lemmy.blahaj.zone 33 points 4 months ago (1 children)

UK try to go a day without banning something challenge: impossible

[–] Fleur_@aussie.zone 18 points 4 months ago (1 children)

Got a liocense for that physique

[–] Gamoc@lemmy.world 2 points 4 months ago (1 children)

America just deports you to el Salvador without due process instead.

[–] Fleur_@aussie.zone 5 points 4 months ago

In America you have the license but the officer can't read so you're under arrest (shot in self defense) anyway

[–] T156@lemmy.world 25 points 4 months ago

Rule 3: Opinions articles, or Articles based on misinformation/propaganda may be removed. Sources that have

Why is the description a snippet of Rule 3?

[–] shalafi@lemmy.world 20 points 4 months ago (3 children)

Dated a Jamaican woman back in the day, 5'10", maybe 110lbs, perfectly healthy, did nothing to keep her weight down. People can be fine looking like this model.

This story seems so odd to me, like crazy overreach in service of a fine goal. Meh, what do I know. Fat people were rare when I was young. What's now considered "skinny" was perfectly normal in the last century.

In the early 1960s, roughly 13% of people were considered obese by Centers for Disease Control and Prevention (CDC) guidelines. Recent figures suggest that a current national obesity rate closer to 43%.

In addition, nearly 10% of all Americans were morbidly obese during the 2017–2018 survey, compared to less than 1% in 1960–1962. Childhood obesity rates tripled from 5% in the early 1970s to more than 19% by March 2020.

https://usafacts.org/articles/obesity-rate-nearly-triples-united-states-over-last-50-years/

[–] ArcaneSlime@lemmy.dbzer0.com 10 points 4 months ago (1 children)

crazy overreach in service of a fine goal

The UK

Is anyone surprised? That's their MO.

[–] shalafi@lemmy.world 3 points 4 months ago

LOL, the cops over there all proud of their pocket knife angel.

[–] Droggelbecher@lemmy.world 6 points 4 months ago (1 children)

I used to be similar to your ex, and stuff like in this post is why I wore a t-shirt to the pool until I was like 20. Not saying I had it as bad as a fat person, but body shaming the other end of the spectrum ain't it either.

[–] shalafi@lemmy.world 4 points 4 months ago (1 children)

LOL, think you misread me or misstated. You were tall and thin as a rail but had to hide that at the pool? 😆

I do not wish to shame anyone. I merely want to scream to the heavens that where we are at is not normal or sane.

What if the same stats showed such a rise in alcoholism? Wouldn't we find that to be a major problem? Wouldn't we be questioning the impact on societal health? Wouldn't we be questioning the impact on all of our medical systems?

Here's NYC in the 1900s. Spot the fat people. No one is going to tell me those people were suffering starvation. They had plenty of other problems, but that seems like a thriving society to me.

We can talk all day long about why they were normal sized. We can talk all day about why everyone's fat now days. We need to talk about BOTH.

[–] Droggelbecher@lemmy.world 4 points 4 months ago (1 children)

I think I was being unclear! I was trying to agree with you that banning ads with thin people is shitty, because when I was growing up, that was a huge thing, with 'real men like curves' and generally all the media being all about how gross it is to be skinny. And so I felt compelled to hide my underweight body. 'protruding collar bones' like in the article is pretty much a direct quote from quite a few of my bullies. It's important to fight fat phobia, but this really ain't it.

[–] shalafi@lemmy.world 2 points 4 months ago

Oh! I get you now. My ex-wife had the same issues, wouldn't wear shorts because she was bullied for her skinny legs as a child. She's got long, thin, smooth legs any woman would DIE for!

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[–] skeezix@lemmy.world 9 points 4 months ago

this is thin shaming.

[–] JcbAzPx@lemmy.world 7 points 4 months ago (3 children)

They look anorexic. I don't know why so many people are into that skeletal look.

[–] drmoose@lemmy.world 8 points 4 months ago* (last edited 4 months ago) (2 children)

They absolutely do not look anorexic - are we looking at the same pictures?

This seems like just a different flavor of bullying just now skinny people instead of fat. Some people are naturally frail and shouldn't be outcast from society for something they cant control (unlike most fat people).

[–] Noodle07@lemmy.world 3 points 4 months ago

We're talking modeling here, unfortunately a lot of those girls are forced down anorexia street and dont just appear to be thin naturally

[–] JcbAzPx@lemmy.world 2 points 4 months ago (1 children)

Anorexia is much more dangerous than obesity. Holding up the anorexic body type as a model of beauty has killed many young girls.

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[–] Fleur_@aussie.zone 5 points 4 months ago

Idk, I thought they looked good. I wouldn't describe that as skeletal

[–] shalafi@lemmy.world 3 points 4 months ago

I love women so thin that other guys find it borderline gross. But damn, I'm afraid that model is skeletal under her clothes.

[–] teslasaur@lemmy.world 6 points 4 months ago

I don't see the issue with thin models, or that people would rather look at them. What should be banned is retouching the images to the point of being unrealistic.

[–] mrfriki@lemmy.world 3 points 4 months ago (1 children)

Great news!

[–] Noja@sopuli.xyz 2 points 4 months ago

Have you looked at the pictures? It's a normal looking woman.

[–] haloduder@thelemmy.club 3 points 4 months ago

Anyone who shops at zara is a moron.

What's sad is I'm sure most of them are the kinds of idiots that think they "need" more money.

[–] Witchfire@lemmy.world 2 points 4 months ago

Ooh do Dollskill next

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