this post was submitted on 09 Apr 2025
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I hope this will be useful for cereal eaters. The full blog post from ShopCanadianStuff.ca is below (no need to visit the site though the post at ShopCanadianStuff.ca has links to buy most of the cereals online):

At ShopCanadianStuff.ca we’ve got the scoop on Canadian made breakfast cereals and I believe this is a complete list. I’m writing about cold breakfast cereals, not oatmeal, porridge, or anything you’d describe as granola (for a partial listing of made in Canada granolas click here).

It is a food category unfortunately dominated by the American brands Kellogg’s, Post and General Mills. There are, however, several made in Canada breakfast cereal options coming from American brands, Post identifies a number of cereals as prepared in Canada, which is a less significant claim than made in Canada, including Shredded Wheat, Shreddies, Raisin Bran, Weetabix, and Barbara’s Bakery Puffins. Kellogg’s makes in Canada Apple Jacks, Corn Pops, All-Bran (“Buds” variety only), 6 out of 9 varieties of Mini Wheats, 2 out of 3 varieties of Krave, two flavours of Vector (Maple and Peanut Butter) and original Froot Loops but not Marshmallow Froot Loops.

Kellogg’s also makes and owns the brand for Kashi Organic Honey Toasted Oat Cereal, all other Kashi varieties appear to not be made in Canada.

All types of Quaker Harvest Crunch and Quaker Oatmeal Squares and Corn Squares cereals appear to be made in Canada in addition to Life Cereal by Quaker.

President’s Choice has a few options which are also reported to be made at Post’s factory in Colburg, Ontario, PC Fibre First and PC Crunchy Cranberry Almond.

Perhaps of most interest to readers, this brings me to two Canadian owned companies making breakfast cereals in Canada. First is Farm Girl which offer Rainbow Hoops, Honey Os, Cinnamon Crisps and Chocolate Puffs. Second is Truely Cereal which offer Cocoa, Fruity, Chocolate, Peanut Butter, S’mores, Cinnamon, Blueberry Muffin, Maple Donut and Honey. Both Farm Girl and Truely are really gluten free specialty foods with high protein and prices to match. Farm girl does offer discounts for ordering a bundle of 4 boxes or ordering a subscription.

A third Canadian owned company, GoGo Quinoa, makes a breakfast cereal in Canada, called Puffed Quinoa, but I have found that it is almost always out of stock.

An honourable mention of sorts goes to the Canadian Company One Degree Organics Rice Crisps which, I’m told by email from the Company, are produced in the USA and Canada with ingredients from several countries, on their website they actually list the individual farmers supplying ingredients. All their other products are processed in Canada using a mix of Canadian and imported ingredients.

Worth a cautionary note is Nature’s Path which is being listed as Canadian in several online stores, it is a Canadian owned company but none of their cold breakfast cereal varieties (other than granolas) are made in Canada.

Have we missed any made in Canada cereals? Leave a comment or hit the add listing button and add it to the directory.

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[–] [email protected] 1 points 1 day ago

As there are little Canadian owned, Canadian made alternatives, currently I'm buying Jordan's. Made in the UK by a Canadian company (the Weston family!). I'll look into Farm Girl mentioned above.

[–] [email protected] 11 points 3 days ago (2 children)

The Canadian owned + Made in Canada brands need to bring their prices down for them to be an alternative. Paying $11 for what amounts to a few servings of cereal is not an option for the vast majority of consumers.

For cereal at home, we've gone with Quaker corn and oat squares, which are made here using Canadian ingredients. Mixed with Canadian and Not American homemade trail mix, it's a healthy, filling option. But more importantly, they are affordable.

But the overwhelming majority of our breakfast "cereal" is just Canadian oatmeal. A true Product of Canada, but I don't think that's what most consumers are looking for, especially not with kids.

[–] [email protected] 2 points 2 days ago

Agreed. We are zero cereal right now due to this. We simply can not afford it.

[–] [email protected] 5 points 3 days ago (1 children)

I think Farm Girl and Truely are primarily meant as specialty diet cereals, the nutritional values are completely unlike the cereals they may look like.

[–] [email protected] 5 points 3 days ago

I'm not denying that, and I'm glad that they're making actual healthy cereal. But if it's inaccessible due to its price, then it's going to have a much smaller market.

For the purpose of having more Canadian brands, I think we need to offer equivalents to the American brands in order to compete, even if that means "unhealthy" cereal.

I mean, the base ingredients (oat, corn, wheat, etc,) are all grown here!

I get that the economy of scale also plays a role, but it's far more difficult to grow market share if we're only making organic, gluten-free, high-nutrient (using expensive superfoods), options.

[–] [email protected] 6 points 3 days ago* (last edited 3 days ago) (2 children)

I decided to do the math and compare them to my go-to cereal (Post’s Cranberry Almond).

  • Post: I can get a 1.4kg box from Costco for under $10
  • Farm girl: Has 4 types of cereals, all are $11 for a 280g bag, discounted to $8.25 each with subscribe and save.
  • Truely: $60 for 800g. There doesn’t appear to be any cheaper options.

| Brand | Quantity | Calories | Protein | Price (CAD) | Calories/$ | Protein/$ | Calories/protein |


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| | Post Cranberry Almond Crunch | 1.4kg | 5333 | 89g | $10 | 533 | 9g | 59/g | | Farm Girl (All 4 types) 🍁 | 280g | 1180 | 90g | $8.25 | 143 | 11g | 13/g | | Truely (Except chocolate peanut butter) 🍁 | 800g | 3200 | 360g | $60 | 53 | 6g | 9/g | | Nesquik | 340g | 1252 | 18g | $6.49 | 193 | 2.8g | 70/g |

I'm mostly looking for easy Calories, so at 4x the cost, I can't justify making the switch. For those who are mainly looking for protein and a convenient breakfast to fill your stomach, the Canadian versions look pretty good. Note that this says nothing of how filling they are or how good they taste.

Happy to add some others to the table for ease of comparison. Just give me the nutritional info and how much you pay for them.

[–] [email protected] 2 points 3 days ago (1 children)

Might be useful to add a column for price per gram? You can kinda do head math anyway, though.

[–] [email protected] 2 points 3 days ago (1 children)

Would it be? When you buy food, it's usually either for the nutrition content, satiety, or flavour. Absolute mass doesn't correlate with any of these as far as I'm aware. How would you use this value?

[–] [email protected] 1 points 2 days ago (1 children)

While it would not be a measure at all of nutrition, price per gram is a kinda common way to show price comparisons because you can compare against different package sizes. (e.g. On grocery store labels)

[–] [email protected] 1 points 2 days ago

It allows you to compare between different package sizes for the same product, but not between different products. Our goal here is to compare different products.

[–] [email protected] 1 points 3 days ago (1 children)

I like this table, I think like this a lot too, but if you make that kind of analysis with anything at Costco you are always going to buy the thing at Costco, which is the fundamental trade off of Costco, giving up variety for good prices on large quantities.

If you compare it to something like Nesquik which Farm Girl has a healthy clone of, I think its a bit more fair: Nesquik has 340g, 1252 calories, 18g protein, and is sold for $6.49 at Safeway. Just looking at those numbers I can see that Farm Girl isn't really a low calorie cereal it is a high protein cereal. I'd be willing to pay the extra premium from Safeway prices to Farm Girl prices but I too would rather buy made in Canada Mini-Wheats at Costco prices.

[–] [email protected] 2 points 3 days ago

Added Nesquik to the table.

if you make that kind of analysis with anything at Costco you are always going to buy the thing at Costco, which is the fundamental trade off of Costco, giving up variety for good prices on large quantities.

This kind of analysis just tells you what the costs are. If price is all you care about, then sure, you'll just get everything at Costco. But usually, there's much more at play than just price. This would tell you how much you're paying for the other things you might care about, thus enabling you to make a decision on whether or not it's worth it.

[–] [email protected] 5 points 3 days ago

Perfect timing, was just thinking about my dwindling cereal stores in this new post-American era.

[–] [email protected] 1 points 3 days ago* (last edited 3 days ago)

It looks like I can find the Farm Girl one locally. I'm a diabetic so the higher fibre / lower carb and sugar might be worth it for me, even if that is extremely expensive for cereal.

Edit: Also, have to say this is a great kind of post. Like being able to view and discuss the different options.