I hope this will be useful for cereal eaters. The full blog post from ShopCanadianStuff.ca is below (no need to visit the site though the post at ShopCanadianStuff.ca has links to buy most of the cereals online):
At ShopCanadianStuff.ca we’ve got the scoop on Canadian made breakfast cereals and I believe this is a complete list. I’m writing about cold breakfast cereals, not oatmeal, porridge, or anything you’d describe as granola (for a partial listing of made in Canada granolas click here).
It is a food category unfortunately dominated by the American brands Kellogg’s, Post and General Mills. There are, however, several made in Canada breakfast cereal options coming from American brands, Post identifies a number of cereals as prepared in Canada, which is a less significant claim than made in Canada, including Shredded Wheat, Shreddies, Raisin Bran, Weetabix, and Barbara’s Bakery Puffins. Kellogg’s makes in Canada Apple Jacks, Corn Pops, All-Bran (“Buds” variety only), 6 out of 9 varieties of Mini Wheats, 2 out of 3 varieties of Krave, two flavours of Vector (Maple and Peanut Butter) and original Froot Loops but not Marshmallow Froot Loops.
Kellogg’s also makes and owns the brand for Kashi Organic Honey Toasted Oat Cereal, all other Kashi varieties appear to not be made in Canada.
All types of Quaker Harvest Crunch and Quaker Oatmeal Squares and Corn Squares cereals appear to be made in Canada in addition to Life Cereal by Quaker.
President’s Choice has a few options which are also reported to be made at Post’s factory in Colburg, Ontario, PC Fibre First and PC Crunchy Cranberry Almond.
Perhaps of most interest to readers, this brings me to two Canadian owned companies making breakfast cereals in Canada. First is Farm Girl which offer Rainbow Hoops, Honey Os, Cinnamon Crisps and Chocolate Puffs. Second is Truely Cereal which offer Cocoa, Fruity, Chocolate, Peanut Butter, S’mores, Cinnamon, Blueberry Muffin, Maple Donut and Honey. Both Farm Girl and Truely are really gluten free specialty foods with high protein and prices to match. Farm girl does offer discounts for ordering a bundle of 4 boxes or ordering a subscription.
A third Canadian owned company, GoGo Quinoa, makes a breakfast cereal in Canada, called Puffed Quinoa, but I have found that it is almost always out of stock.
An honourable mention of sorts goes to the Canadian Company One Degree Organics Rice Crisps which, I’m told by email from the Company, are produced in the USA and Canada with ingredients from several countries, on their website they actually list the individual farmers supplying ingredients. All their other products are processed in Canada using a mix of Canadian and imported ingredients.
Worth a cautionary note is Nature’s Path which is being listed as Canadian in several online stores, it is a Canadian owned company but none of their cold breakfast cereal varieties (other than granolas) are made in Canada.
Have we missed any made in Canada cereals? Leave a comment or hit the add listing button and add it to the directory.
The Canadian owned + Made in Canada brands need to bring their prices down for them to be an alternative. Paying $11 for what amounts to a few servings of cereal is not an option for the vast majority of consumers.
For cereal at home, we've gone with Quaker corn and oat squares, which are made here using Canadian ingredients. Mixed with Canadian and Not American homemade trail mix, it's a healthy, filling option. But more importantly, they are affordable.
But the overwhelming majority of our breakfast "cereal" is just Canadian oatmeal. A true Product of Canada, but I don't think that's what most consumers are looking for, especially not with kids.
Agreed. We are zero cereal right now due to this. We simply can not afford it.
I think Farm Girl and Truely are primarily meant as specialty diet cereals, the nutritional values are completely unlike the cereals they may look like.
I'm not denying that, and I'm glad that they're making actual healthy cereal. But if it's inaccessible due to its price, then it's going to have a much smaller market.
For the purpose of having more Canadian brands, I think we need to offer equivalents to the American brands in order to compete, even if that means "unhealthy" cereal.
I mean, the base ingredients (oat, corn, wheat, etc,) are all grown here!
I get that the economy of scale also plays a role, but it's far more difficult to grow market share if we're only making organic, gluten-free, high-nutrient (using expensive superfoods), options.