this post was submitted on 17 Jul 2025
751 points (99.3% liked)

Technology

72895 readers
2819 users here now

This is a most excellent place for technology news and articles.

Our Rules

  1. Follow the lemmy.world rules.
  2. Only tech related news or articles.
  3. Be excellent to each other!
  4. Mod approved content bots can post up to 10 articles per day.
  5. Threads asking for personal tech support may be deleted.
  6. Politics threads may be removed.
  7. No memes allowed as posts, OK to post as comments.
  8. Only approved bots from the list below, this includes using AI responses and summaries. To ask if your bot can be added please contact a mod.
  9. Check for duplicates before posting, duplicates may be removed
  10. Accounts 7 days and younger will have their posts automatically removed.

Approved Bots

founded 2 years ago
MODERATORS
L3s@lemmy.world
enu@lemmy.world
technopagan@lemmy.world
L4s@lemmy.world
L3s@hackingne.ws
L4s@hackingne.ws
751
Delta moves toward eliminating set prices in favor of AI that determines how much you personally will pay for a ticket (fortune.com)
submitted 1 day ago by 5paceThunder@lemmy.ca to c/technology@lemmy.world
206 comments fedilink hide all child comments
 

Delta has a long-term strategy to boost its profitability by moving away from set fares and toward individualized pricing using AI. The pilot program, which uses AI for 3% of fares, has so far been “amazingly favorable,” the airline said. Privacy advocates fear this will lead to price-gouging, with one consumer advocate comparing the tactic to “hacking our brains.”

you are viewing a single comment's thread
view the rest of the comments
[–] SpiceDealer@lemmy.dbzer0.com 20 points 1 day ago (2 children)

If this proves to be profitable, you know that the other airlines will do it.

[–] Confused_Emus@lemmy.dbzer0.com 5 points 22 hours ago (2 children)

In the US, we’ll be sure to expand it to all the other purchases we make. Eventually even buying groceries will be a shakedown of your bank account.

[–] Jarix@lemmy.world 6 points 22 hours ago (1 children)

Just look at surge pricing on Uber to see where this is headed

[–] CalipherJones@lemmy.world 1 points 18 hours ago (1 children)

I've been quoted 100+ for a 20 minute ride on Uber. Needless to say I walked and waited till it was 40~. Still overpriced but still.

[–] Jarix@lemmy.world 1 points 8 hours ago

Also about my own experience. Poor people pay the difference in time. Did you wait more than 20 minutes for you 20 minute ride to become palatable to pay for?

[–] CalipherJones@lemmy.world 2 points 18 hours ago* (last edited 18 hours ago)

I'm sorry to inform you that there are already some grocery stores in America that have electronic price tags that update automatically.

[–] JcbAzPx@lemmy.world 1 points 19 hours ago (1 children)

That's fine. I like driving.

[–] alsimoneau@lemmy.ca 1 points 17 hours ago

Driving to Europe is a bit rough.