this post was submitted on 17 Jul 2025
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Delta moves toward eliminating set prices in favor of AI that determines how much you personally will pay for a ticket (fortune.com)
submitted 1 day ago by 5paceThunder@lemmy.ca to c/technology@lemmy.world
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Delta has a long-term strategy to boost its profitability by moving away from set fares and toward individualized pricing using AI. The pilot program, which uses AI for 3% of fares, has so far been “amazingly favorable,” the airline said. Privacy advocates fear this will lead to price-gouging, with one consumer advocate comparing the tactic to “hacking our brains.”

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[–] Jarix@lemmy.world 6 points 22 hours ago (1 children)

Just look at surge pricing on Uber to see where this is headed

[–] CalipherJones@lemmy.world 1 points 19 hours ago (1 children)

I've been quoted 100+ for a 20 minute ride on Uber. Needless to say I walked and waited till it was 40~. Still overpriced but still.

[–] Jarix@lemmy.world 1 points 9 hours ago

Also about my own experience. Poor people pay the difference in time. Did you wait more than 20 minutes for you 20 minute ride to become palatable to pay for?