this post was submitted on 01 Apr 2025
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How Ubisoft spent $2.1M on influencers to secure the launch of Assassin's Creed Shadows (archive.ph)
submitted 1 day ago by [email protected] to c/[email protected]
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source: https://www.linkedin.com/pulse/assassins-creed-shadows-influencer-marketing-budget-hired-lombardi-hhfnf?

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[–] [email protected] 21 points 1 day ago (2 children)

I know it's cool to hate on this game, especially with it being so mediocre, but to me the number is fairly meaningless by itself. I wonder how that 2 million budget compares to other large releases ( say Starfield, since it's pretty clear that bethesda also pumped a lot of money into the "gaming press")

[–] [email protected] 15 points 1 day ago (1 children)

I believe its production budget was pegged at between $250m and $350m.

So this particular item in the marketing budget is less than 1% of the development costs.

[–] [email protected] 3 points 1 day ago

I haven't found a source for this number when I looked for it. The best I got was a finance blog saying "experts say" without saying that they were progenitors of the reporting or not. Valhalla had a budget about half of this, so it would surprise me if Shadows was that much more expensive.