this post was submitted on 27 Mar 2025
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As someone who ran a popular link shortening platform let me tell you how difficult it is to curtail spam links.
This is likely a way to warn users before being forwarded to fraudulent websites that a link has been marked as spam.
There are many other use cases for this redirect as well but this is the most obvious for user safety.
They announced it was for publishers
Doesn't sound plausible to me—If they can detect spam links like you're suggesting, why not just mask those links as bsky short links?
Its easier to do this, so they don't have to go through every post to check if it has a bad link, and if so, to edit it.
but that’s what indexes are for
That wasn't the reason they gave anyway -- they added it so publishers could track outgoing links.