this post was submitted on 10 Sep 2026
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Because it has strong marketing and a cult-like fan base.
Not quite. I mean, partially that is the case, but the good Chinese competition costs on many sets at least 50% of Lego if not more, so the extra margin is there but not astronomically high. Turns out, Lego is one of the most challenging toys to produce (hence it took China so long to catch up in quality, even though they have fully caught up by now), it needs ridiculously high injection molding precision and each product consists of hundreds if not thousand individual parts that need to be correctly sorted.
oil money