this post was submitted on 07 Sep 2026
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Work Reform

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[–] Hossenfeffer@feddit.uk 7 points 11 hours ago

I used to work for a small digital strategy consultancy. All the senior consultants up were expert in pretty much everything digital marketing and did their own data manipulation and analysis. SEO, technical SEO, link building, paid search, paid ads, Facebork ads, Youtube ads, social listening, search research... you name it. New consultants sat with experts, learned from people who genuinely knew their shit. We were expensive compared to, eg. Accenture's off-shore teams, but our results were far stronger, and offered genuinely actionable insights (relevant to our clients' business strategies and goals), compared to Accenture's off-shore teams.

Then we got bought up. Quite apart from the devastation that wreaked upon our ops staff as we were 'integrated' into the larger company, we were instructed to start using AI for all data analysis. For efficiency. So, our junior consultants no longer did any of their own data aggregation, cleaning, manipulation, or analysis. They didn't understand the data. They just spewed out whatever the AI told them the data said. Which, admittedly, was quicker. But there was no insight beyond the fucking obvious.

And, one by one, all the experienced people left the company.

Including me.

What had been a company of experts became a small department of AI users who didn't understand what they were doing, or why, or what it meant.