The only way to get people to switch from Adobe is to wait for Adobe to make the life unbearable for their own customers
Completely agree with this! The big opportunities to get mindshare will come completely out of the blue, and likely as a result of massive blunders on Adobe's side.
We never know when the blunders will come, we just have to be ready and provide the next best user experience so that the free software is the "obvious" place to switch to.
As we saw from the twitter/reddit migrations, the fediverse did get a large amount of traction, but bluesky became the obvious alternative because its UI was basically the same.
And that's fine - the fediverse is it's own thing and many people (myself included) don't want "adoption at all costs" - but I think it's worth pointing out that it does hinder adoption in these big moments.
I have a lot of respect for free software projects that deliberately replicate the UI of an existing proprietary project. They make it so easy to recommend for people to switch when those moments come.
What I have seen is that once people get a taste of free software that really easily solves their problem, it makes the benefits "real" to them and they start to look for other alternatives on their own.
Here in the UK, the new tax year just started. I've sent the order to fill up my ISA for the year. Here's hoping that Trump reverses the tariffs shortly after my buy order gets fulfilled(!)
The tariffs are a bit scary for me. They seem like a way to directly introduce inefficiency and waste into the market. I guess index funds are based on the assumption that over the long term, markets get more efficient and this makes the stock prices go up.
I am still confident that will continue to happen in the long term. But the talk about "dismantling globalism" does make me wonder if any of these underlying assumptions are going to be proven wrong eventually.
I still think common sense will prevail "eventually". These tariffs give a rallying point for the opposition in the US to start kicking in, and rationality to return. But it is funny how, with each downturn, you start to think "maybe this time it's different"!