The sentiment around buying European/Canadian alternatives to American products and services is a great one, and I can get behind the movement, but there is more to it.
Not all products and services have alternatives that are viable. You can't get your workplaces to move to libreoffice or get your mom to start using signal messege. Moreover, even when using Europa products and services you still perpetuate the culture of uncontrolled capitalism and enriching tech billionaires. Open Source Alternatives, Piracy, and Ad Blocking are all equally viable.
Keeping this in mind, remember that piracy and ad blocking are great ways to keep using American services without contributing to their bottom line.
There are ad free versions of YouTube, reddit, Instagram and Facebook apps. They're all patched with revanced and are available on github.
Additionally, pirate media as much as you can and be unapologetic about it. Facebook is doing it, so can you. Pirate music, movies, books they're all available. Torrents community has never been safer and better organised.
Consume without paying and that does more damage to their bottomlines.
I would assume Bosch knows how blatant paywalling features looks and will backfire just like it did for BMW.
I am guessing Bosch wants to create a Bosch ecosystem where you can control all your home appliances with a single app. This is what PC OEMs did with RGB software. It's not really for surveillance although they do use it to push ads/premium features. The main intent is to lock you into their ecosystem and then you only buy products from them. Samsung & Apple do this are well known for this, and that's what they're emulating.