Cephalotrocity

No, it's a question.

No.

Hot take I know, but I don't think he should be shitting on your pillows.

They aren’t importing the product, only ingredients

That's what I meant. An American product, like say concentrated orange juice, gets used as an ingredient, in say bottled orange juice. I'll edit to avoid other reader's confusion.

Public education and further standards are needed. It’s pretty impressive how far we’ve already come in the last month, so I’m sure things will get better as the industry adapts.

So much this.

I don’t think we’re talking about imported products that are being mislabeled. We’re talking about products that may (or may not) use imported ingredients to make the finished product.

No, they definitely contain some imported ~~~product~~~ ingredients per the company's own definition. We're talking about products that may (or may not) contain Canadian ingredients and the fact you confused this is exactly why I pointed this stuff out in the first place. As a consumer it should raise red flags when companies do this because unless you have their marketing department on the phone telling you exactly what they mean with these non-protected statements you cannot assume anything they are leading you to believe is true.

My only concern is making sure consumers see this labeling for what it is: trying to glom onto the pro-Canadian bandwagon without meeting the only legally protected standards for labeling Canadian foods there are. Your decision as to what is worth supporting is your own, but you may think you're supporting a team of x number of employees when in actuality one guy slapping the sticker on the box itself meets their definition of 'prepared in Canada'. Meanwhile actual Products of Canada or Made in Canada foods are potentially losing out on your support.

It might simply be easier for Farm Boy to list “Prepared in Canada” for those items

You know what would be even easier? Not putting any label. I'd rather have no label than one that implies significant Canadian input for something consisting of "100% imported ingredients". It's also a bad look for things that are obviously imported. You see 'prepared in Canada' for something like orange juice and immediately lose all credibility with the customer standing in the aisle thinking their being duped.

Just FYI:

Look for “Product of Canada”— these items have at least 98% domestically sourced ingredients and production combined.

"Product of Canada" is a legally protected label. Note how the description used on the farmboy.ca website is exactly that legal definition. 👌

Our “Prepared in Canada” products are crafted in Canada with either a combination of domestic and imported ingredients or imported ingredients only.

"Prepared in Canada" is NOT a protected label other than the basic requirement of being truthful. So long as they can say with a straight face something in the product was prepared here it is legal. As such, it could entirely be US but once across the border they place boxing tape over the top flaps of the container and that label is o-tay. 🤔 There is a reason they did not use the legally protected weaker description of "Made in Canada". Because they couldn't.

Yeah I honestly feel like the Green Party will take a hit this election, which is a damn shame. I normally vote for them too, but based on the last provincial election I'm no longer in a safe riding as the conservative percentage jumped alarmingly close to beating the long established incumbent.