It's disappointing. I won't even bother translating the response LEGO gave in a written reply to DR, because it's just a corpo jargon nothing burger.
What the journalist that produced the numbers in the article speculates is that LEGO is trying to stay ahead of the insanity that is Trump's America, to avoid getting sued for being too "DEI" etc.
this post was submitted on 01 Apr 2025
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I've seen a lot of companies using this as a justification and i take it as a reminder that companies (even the 'good' ones) by definition cannot have morals or ideals, and are, and always will be solely and unequivocally motivated by money.
I can live without more plastic.
And another one bites the dust.
Oh hey, this reminds me I wanted to get a couple mould king star wars kits.
I built one a few years ago and it was great.
It's a shame lego bent the knee.
Just because they don’t put it in writing doesn’t mean they don’t believe or practice it. Have fun with your mould king sets for sure( built one myself and it was fun)but you have no idea who owns them or their politics either.
Oh okay, I'll continue buying from businesses that only pay LIP SERVICE to nazis, and be sure to closely observe each business that does this to determine which actually believe the nazi rules they comply with instead of just pretending to.
When a fascist regime says jump, and all the businesses jump, you don't stop and ponder which businesses only pretended to jump.
Good news. Neither of you matter regardless what you buy and none of it will make a difference. Have fun arguing strawman for made-up moral superiority points.
It does matter and it will make a difference. You're objectively wrong.
Another company going on the Boycott list