Nothing (UK), Withings (French) and Polar (Finnish) are some great brands to check out
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I have a Withings Watch for some years now. I think it is french. It is a Good Watch with smart functions and a classic look .
If you like open source projects, have a look at the banglejs. It can do most of what other smart watches do, but privacy friendly, and with a runtime of about a week per charge. However, it is less flashy/shiny and a bit more experimental than the Apple watch and the like.
Not a watch, but still shout out to Oura Ring from Finland.
I don't own sports watches, but k always heard good things about Swatch (from Switzerland), I believe they have a sports line
I feel like at most you can get a sportswatch but not truly a smartwatch with apps etc.