Oh, man, you have NO idea:
https://www.theguardian.com/technology/2002/mar/15/games.advertising
this post was submitted on 12 Feb 2024
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Hahaha, yeah, that one was great.
Also the one where they paid parents to name their baby 'Turok.'
I sometimes wonder what those little Turoks are up to today (at least a half dozen parents took them up on it IIRC).
The shock advertising campaigns around games really were something. They worked - got a ton of free media coverage. But this was also at the time that video games were the Boogeyman like rock n' roll had been to a generation before. The media loved nothing more than a "look how terrible video games are" story and PR firms were playing into that environment.
So campaigns like this were basically the equivalent of Ozzy Osbourne biting the head off a bat.
As games became more normalized, the campaigns shifted accordingly and - like Ozzy - tamed quite a bit out.
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I thought they were cringy even then.
I was hitting puberty, this was prime material
My favorite old school game ad is one for Quake 3 Arena:
Is there a high res version of this anywhere?
Im still a little bit miffed they didn't give me any compensation for using pictures of my setup
And people make fun of that one ad where John Romero was going to make us all his bitch.
To be fair, Daikatana sucked so the ad is mostly funny in retrospect because it didn't make everyone his bitch. If it had, I'm not sure we'd be making fun of it.
Since she's a a Tomb Raider, a dungeon crawler, a spelunker, does that mean he wants her to peg him? Color me interested.
Media today might be less sexist but I think part of it is also that it became drastically more sex averse. Mortal Kombat is gorier than ever for anyone to see, but god forbid anything shows a nipple.
The thing that gets me about the Tomb Raider reboot is they toned down the sex appeal, but apparently graphically brutalizing Lara is perfectly okay.
Sexy Lara: Sexist!
Beating the ever loving shit out of Lara: Not sexist!
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Yep, those were different times.
Battlecruiser 3000AD. This advert was later revised and they drew black knickers on the model.
Psycho Pigs UXB. Another British classic?
Well-placed censorship of pictures was the best purpose of a Battlefield 3000AD box. That was one of those games where the drama around it was far better than the game itself.
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It took me a couple seconds to understand that it wasn't a before/ after set of pictures. It was a little confusing.
but why is he wearing a diaper?
I can’t even process what’s going on with the reflection in the mirror being from an angle at about head height over the bed. I like that they didn’t even trust teen gamers to understand the allusion of a woman standing in a bedroom doorway without comping in this extra element.
Not if you're a literalist exec that saw the creative and didn't think it was clear enough - "where's the target audience? How are they going to see themselves in this ad?, she's clearly out of our average user's league"
In order to make the reflection work the bed would have to be angled against the wall.
It's funny how the brain instantly notices that the perspective is nonsensical but can't really pinpoint the issue ^^
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This kind of marketing ruined gaming culture.
There is a throughline between gendered marketing; the idea that young hetero men owned gaming; and chud gaming culture like gamergate.
The idea of the young horny gamer dude is sexist toward men too. Never mind the accompanying stereotypes of gamers as loosers and nerds.
The 90's were just better.
People could have a joke and a laugh without everyone being so serious about everything and getting offended.
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