this post was submitted on 19 Jul 2026
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Vintage and Retro Ads, Promos, Fliers, Etc.

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7-Up has the youngest customers (1950s) (plus several similar hoax ads) (media.piefed.ca)
submitted 4 days ago by EnmebaraGuesser@piefed.ca to c/vintageads@sh.itjust.works
25 comments fedilink hide all child comments
 

As far as I am seeing on Snopes and CBS News, this 7-Up ad was a real ad in the 1950's.

NOTE! There is almost the same image circulating that claims to be about giving beer to infants. That is a FAKE ad. It looks virtually identical as this one, but replaces 7-Up with beer. Same baby etc.

There is also a "Soda Pop Board of America" fake ad, with the tagline, "For a Better Start in Life, Start Cola Earlier". It also features a photo of a baby, but looks different from this. That ad is also FAKE -> Hoax Ad

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[–] FartMaster69@lemmy.dbzer0.com 21 points 4 days ago (3 children)

That 7up milk sounds absolutely foul.

[–] Godort@lemmy.ca 12 points 4 days ago* (last edited 4 days ago) (2 children)

I'm not so sure.

Cream Soda and milk is(or was) popular in China and it's pretty good. I cant imagine this would be that different

[–] TranquilTurbulence@lemmy.zip 3 points 4 days ago (1 children)

Are they like mixing 7up with milk? Wouldn’t that curdle the milk?

[–] Godort@lemmy.ca 3 points 3 days ago (1 children)

They're mixing Cream Soda with milk, and surprisingly no, the milk doesn't curdle despite being highly acidic. I have not tried it with 7Up, but it also works with both Coke and root beer.

[–] TranquilTurbulence@lemmy.zip 1 points 3 days ago

Cream soda? Sounds oddly familiar. I think I may have tried that once.

[–] corsicanguppy@lemmy.ca 4 points 4 days ago (1 children)

I dunno. Coke and milk are the best things to add into a vodka/kahlua mix.

[–] Hideakikarate@sh.itjust.works 5 points 4 days ago (1 children)

Went to a restaurant and the waitress thought I'd like a chocolate Coke. Tried it. Wasn't terrible, but I'm not going to seek it out for myself.

[–] Godort@lemmy.ca 3 points 4 days ago

I recommend adding a couple dashes of chocolate bitters to your coke if you want to try a version that is actually good

[–] BeUnique@lemmy.zip 3 points 4 days ago (1 children)

But it's titty milk so maybe it tastes different? Also, how does 7 Up know what breast milk and 7 Up even tastes like?

[–] EnmebaraGuesser@piefed.ca 6 points 4 days ago

It might not've been though. There was big advertising push in the early/middle 1900's to get infants off breastmilk and onto formula as the "modern" way.

Even today, there are large differences related to socioeconomic class, in how many parents use formula. Also varies a LOT per country.

Since the 80's, there has been a renewed push for breastfeeding. Advertising has been curtailed, for example, https://en.wikipedia.org/wiki/International_Code_of_Marketing_of_Breast-milk_Substitutes

[–] BranBucket@lemmy.world 1 points 2 days ago* (last edited 2 days ago)

My grandmother's go-to cure for nausea was 7-up and orange juice. Any grandkid that wound up staying home from school got it. She swore it had to be 7-up, even though the stuff had the same ingredients as any other lemon-lime soda. Gotta wonder how much this kind of marketing played into that insistence.

I'm just glad it was OJ and not milk.

FWIW, it works okay as a nausea remedy, but my theory is that this is just because it's got fluids, calories, and is usually palatable for someone with mild nausea.

[–] Mycatiskai@lemmy.ca 14 points 4 days ago (1 children)

Their best was Make 7- Up yours.

Especially the t-shirt with Make 7 on the front and UP YOURS on the back.

[–] Rooster326@programming.dev 6 points 4 days ago (1 children)

They knew what they were doing

[–] calliope@retrolemmy.com 5 points 4 days ago* (last edited 4 days ago)

They really did! It’s the premise of the entire ad.

“Make seven UP YOURS”
“YEAH SAME TO YOU BUDDY”
“See? It’s catching on already!”

https://youtu.be/_uumprglICc

[–] InvalidName2@lemmy.zip 10 points 4 days ago

Personally identifiable information story time: I have some cousins who lost all their baby teeth because my aunt and uncle gave them so much Mello Yello (highly caffeinated corrosive citrus carbonated drink). The parents would fill a bottle with the stuff and give it to my cousins to drink when they were still infants, and then as they grew into toddlers, that's pretty much all my cousins would drink.

[–] EtnaAtsume@lemmy.world 9 points 4 days ago

Can we just take a moment to appreciate how depraved it is to see a baby and think "customer"?

[–] panda_abyss@lemmy.ca 7 points 4 days ago (1 children)

Later: what’s up with the obesity rates???

[–] EnmebaraGuesser@piefed.ca 9 points 4 days ago (1 children)

7-up or not, I have watched plenty of parents giving sugar sodas or other calorie laden drinks like sports beverages as a steady diet to young children. I can't recall any that were straight up infants like in this ad. But certainly very young children. And those children, to my eye, did appear obese. Not to mention being set on a path they will struggle to get off of, later in life.

So much modern food is terrible for you, but addictive, and advertised everywhere.

[–] panda_abyss@lemmy.ca 5 points 4 days ago

Even juice is awful. And we’ve selected for more and more sugary fruits through selective breeding.

[–] trem@lemmy.blahaj.zone 4 points 4 days ago

Gotta start them young on the obesity, I guess...

[–] Danquebec@sh.itjust.works 3 points 4 days ago

How did we survive this time period?!

[–] schmorpel@slrpnk.net 3 points 4 days ago

A small improvement, 7up rather than giving Godfrey's Cordial?

[–] NigelFrobisher@aussie.zone 1 points 3 days ago

I bet Philip Morris could top that claim.

[–] saltnotsugar@lemmy.world 3 points 4 days ago

Sugar rush incoming. Ever see a baby do a backflip?