Like I like the design but it just doesent look like a Ferrari or even Ferrari inspired. Its as if Fiat/FCA designed a neat car but then stuck a Ferrari badge on it
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Bruh. Ferrari is making (electric) crossovers now? We're living in the worst timeline..
I feel like for this to be successful Ferrari would have to do something that showcases craftsmanship and uniqueness in the motors. The engines were a setpiece in many of their cars and that was a big reason you bought one. I cant help but feel EV cars just have motors with different sizes and specs but they are all just some variant of a Samsung/Panasonic/Toshiba design or something thats been scaled up from the motor thats in my washer.
Why cant we get electric cars that dont look like robot vacuums?
Because robot vacuums are apparently aerodynamic.
Ah, in their famous color, Ferrari Blue, the color it has been known for and has used on all its famous cars.

I dread to think how many people at Ferrari saw that, had the ability to say "wtf, no", and didn't
Ferrari sell cars to fund their F1 habit. They don’t really put much effort into their road cars.
Ferrari sell cars to fund their F1 habit.
F1 funds Ferrari. They make money from F1.
Enzo is surely rolling in his grave right now. Him and a lot of the guys that worked for Pininfarina that are now dead.
Not quite as ugly as the Cyber Truck, but holy what an ugly looking Ferarri. I'd probably guess about 5 other car brands before I even thought to guess Ferarri.
It pays homage to the Powell Homer.

Honestly, just make it look like a Testarossa. Why does it have to look like a slip on shoe?
Because it was not designed to sell. It was made for compliance on fleet C02 outputs, so they purposely made it overpriced and ugly so they don't actually have to waste time making them.
122 Kwhr battery. Batteries are now $120/Kwhr. So a battery pack is $15K -where the fuck does the other $600K come from? Free coke and ho's?
Looks like shit
Why do all electric cars look alike?
I ma not a designer but I know I could easily come up with awesome and cool designs for cars, none of those designs would look like the manager and c-suite designed shit that is on the road now
Right? Pull out one of the concept cars that were impossibe to build in the 70s and use that as a base. Build something cool. What is wrong with Ferrari, Porsche etc? They sell their cars on emotion, not practicallity, why do they have the most boring EVs?
Must be the "car must vroom vroom" brain
Do you find the Taycan boring? And based on the reactions, this Luce is everything but 😉
Do you find the Taycan boring?
Most do, which is why they don't sell.
Thanks, I hate it.
It's the best looking prius yet
I feel this design might age well.
people will all claim they originally liked this design in 15 years
It's great that we are getting so many EVs. But why can't people hire qualified designers? There are so many ugly EVs.
The Italian design houses of the 70s-80s are all gone.
Gimme Giorgetto Giugaro back. He designed my current car, and I'm looking to by an 80s car based heavily on his design from the previous generation
But why can't people hire qualified designers?
I've heard a lot of things about Jony Ive, but unqualified is new.
I suspect he (well, his design company) was asked to design something that not only stands out from all existing normal Ferraris, but is still unmistakably a Ferrari. I think this was accomplished here, just look at the rear lights and tell me you don't get an F40 vibe. It also looks pretty small for its dimensions and weight, which I suspect was also intentional. It's actually bigger and heavier than their crossover SUV and I believe the biggest car they've ever made, certainly in modern times. Half a meter longer than the 458. 30 centimeters longer than the 12Cilindri with its ridiculously long hood.
I also love how this is the guy behind the iOS interface (so basically all modern touchscreen interfaces), while it does have a touchscreen, the interior controls are actually mostly physical buttons and knobs, made of machined aluminium and glass. It looks a bit weird at first glance, but IMO it's a pretty interesting combination of modern and retro. A throwback to the Ferraris of old while acknowledging that this is the future.
I'm not sure I'm a fan of a 5 seater Ferrari personally, though. Should be 2, 4 at the most. Wouldn't have to be as tall in the mid-rear section if it was a 2 seater. The proportions remind me of Polestar 2, which is also an EV... I suspect this is all for efficiency, both aerodynamic and fitting a bunch of batteries in there.
If I was a multimillionaire, I think I'd buy one and if they made a proper 2 seat version, I'd upgrade from "I think" to "I'd definitely". The interior alone is a breath of fresh air compared to most modern high-end cars. Put it this way, here's a Porsche Taycan, another high end electric luxury sports sedan:

Here's the Ferrari Luce:

The Luce just went full retro and I love it. I think everyone likes the interior, its just the exterior that is bland and offensive. Take a look at the Rimac to see what a proper electric supercar should look like.
Missed opportunity to call it FerrarEV
Well, the wheels are nice...
Someone was inspired by $1 Matchbox cars.
It looks like a Lucid with Ferrari badging. Also is that a back seat I see? Gross.
I very much like how The Autopian put it: "Magic Mouse, but car"
I like the interior, but don't like it's exterior. It should have been a 2 seater and they should have been more imaginative about the drive train and overall layout to achieve something more striking and interesting. It isn't distinct enough from every other ev on the market.
I like it. Wheels are way too big though.
They need them so big, to balance out the big flat side surfaces. They look almost too small still to me :D
Definitely ugly AF. Pathetic effort.
“Luce, you got some ‘splainin to do.”
