this post was submitted on 11 Nov 2025
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"The design drew inspiration from the concept of "a piece of cloth"

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[–] Bot@sub.community 1 points 4 days ago

Nike should have its logo on it, teens will be crazier about it.

[–] brucethemoose@lemmy.world 171 points 1 week ago* (last edited 1 week ago) (6 children)

Inspired by the concept of “a piece of cloth,"

Looks at URL.

Born from the idea of creating an additional pocket, its understated design fully encloses iPhone, expanding to fit more of a user’s everyday items.

“The design of iPhone Pocket speaks to the bond between iPhone and its user, while keeping in mind that an Apple product is designed to be universal in aesthetic and versatile in use,” shared Yoshiyuki Miyamae, design director of MIYAKE DESIGN STUDIO

Looks at URL.

When stretched, the open textile subtly reveals its contents and allows users to peek at their iPhone display...

This can't be real. Checks URL again.

Phone Pocket features a singular 3D-knitted construction that is the result of research and development carried out at ISSEY MIYAKE. The design drew inspiration from the concept of “a piece of cloth” and...

iPhone Pocket in the short strap design retails at $149.95 (U.S.), and the long strap design at $229.95 (U.S.).

...What the fuck? This has to be hack or something. There's no way a human being wrote that article, and didn't know what they were doing.

[–] crazycraw@crazypeople.online 68 points 1 week ago (1 children)

it's so stupid I'm still not convinced it's real.

[–] MisterFrog@lemmy.world 1 points 3 days ago (1 children)

I know a lot of normies have iPhones because it's a phone and they see it as a good phone. Fair enough (shitty monopolistic behaviour and Americans' - yes, this is not a thing in my country - weird ostracisation of green text bubbles notwithstanding)

But Apple is also the brand that made phones a "status symbol".

I can very easily believe this.

There will be an upsetting number of people that buy this glorified, and much less useful, shoulder bag.

[–] crazycraw@crazypeople.online 2 points 3 days ago (1 children)

yeah I understand your point.
it was the year 2005, and I was rocking the tmobile MDA with a data plan. I showed folks around me the touch screen and browser and they were like NNNEERRRRD.

2 years later they were flicking little paper wads into a little garbage can on their iPhone 3 and raising their pinky in the air as if they were the technical elite.

Soo yeah

[–] MisterFrog@lemmy.world 1 points 3 days ago

Real homies remember that game they had on the palm pilot to learn the handwriting shorthand haha

Seems I'm a bit younger than you, but for some reason this is in my core memories folder.

[–] Blue_Morpho@lemmy.world 47 points 1 week ago

"This can't be real. Checks URL again."

Dude! I was doing the same thing. I kept thinking, "Is this some new form of prank that hides the url somehow?"

[–] baggachipz@sh.itjust.works 28 points 1 week ago

I can’t stop laughing at this comment. I think that’s what we all did!

[–] brax@sh.itjust.works 17 points 1 week ago

I did the same, but also double checked the date to make sure this wasn't some weird April fools that got missed

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[–] SatansMaggotyCumFart@piefed.world 125 points 1 week ago (3 children)

Here I thought it was going to be a small screened cheap iPhone and I was excited for a minute.

[–] SpaceNoodle@lemmy.world 58 points 1 week ago (7 children)
[–] Flatfire@lemmy.ca 32 points 1 week ago

I mean, they have done it. When I was looking at phones a few years back, it was genuinely a toss up between a Pixel 4a and an iPhone SE. If all you need it to be is a cameraphone, then both were good options.

Even now, the iPhone 16e is a relatively inexpensive phone when considering its featureset, but I would prefer a "mini" or newer SE variant instead.

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[–] lechatron@lemmy.today 21 points 1 week ago* (last edited 1 week ago)

That's exactly what I was thinking too. Like an iPhone nano or something. The laugh I let out when I saw what it actually was though, I really needed that today.

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[–] baggachipz@sh.itjust.works 87 points 1 week ago (1 children)

Personally, I'm saving up for the "Apple Stick and Bindle", the nouveau-hobo accessory of the season.

[–] baronvonj@lemmy.world 26 points 1 week ago (2 children)

I thought it was going to be a new form factor iPhone that could fit comfortably in your pocket.

[–] baggachipz@sh.itjust.works 32 points 1 week ago

Why in the hell would they make something people want?

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[–] ch00f@lemmy.world 81 points 1 week ago* (last edited 1 week ago) (2 children)

We've come full circle.

Also, I wonder if this is some kind of scheme to park the "iPhone Pocket" name for a bit in case they want to make a phone called that in 10 years.

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[–] avidamoeba@lemmy.ca 53 points 1 week ago (1 children)
[–] tal@lemmy.today 13 points 1 week ago* (last edited 1 week ago) (3 children)

I've commented on here before how women's clothing generally doesn't have large-enough pockets for smartphones. A lot of modern women's clothing is form-fitting, and has small pockets.

So either you revise the clothing or add some kind of wearable bag/pocket.

Used to be that women wore dresses, had slits in the skirts that they could reach through, and then had sorta wearable pockets on beneath them. But full skirts are pretty dead now, so:

https://en.wikipedia.org/wiki/Pocket

By the 17th century, pockets were sewn into men's clothing, while women's remained as separate tie-on pouches hidden beneath skirts.[5][6]

In the 17th to 19th centuries, women's tie-on pockets—mentioned in the rhyme Lucy Locket—often carried everyday tools like scissors, pins, needles, and keys.[7][8]: 113 

In modern fashion, men's clothing usually includes pockets, whereas women's clothing often has smaller or even fake ones, sometimes called Potemkin pockets after the concept of a Potemkin village. A 2018 study by the Pudding found that fewer than half of women's front pockets could fit a thin wallet, let alone a phone or keys.[9]

When I first ran into this, I thought "well, put the phone in your purse then, dammit, you're already carrying that for feminine hygiene products". Problem is that women don't haul (bulky) purses everywhere


walk into the office, say, set down the purse at the desk, and it's mostly staying at the desk. I don't know any women who wear their purses around the house. But they do want to keep the phone available all the time.

And the smartphone is a pretty ubiquitous item to want to carry around now.

So unless women's clothing changes to have large pockets and somehow deals with not messing up the body's silhouette or whatever makes that a problem or the smartphone form factor changes ("big smartwatch?"), I expect that people have to wind up with some kind of mini, wearable container. Like this.

[–] brucethemoose@lemmy.world 15 points 1 week ago (2 children)

I mean, this is a absurdly priced solution, but that's a fair point.

It's stupid fashion's that way. I always thought that when I saw girls sticking phones in their shorts waistbands or whatever.

We should go back to the future:

40s pants

Or even better, improve it:

Asami Sato's day clothes

And have shorts like that too? I dunno, I'm not a fashion expert, but still.

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[–] bvoigtlaender@feddit.org 49 points 1 week ago* (last edited 1 week ago) (2 children)

“a piece of cloth” huh

borat wearing very little

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[–] vga@sopuli.xyz 43 points 1 week ago* (last edited 1 week ago) (1 children)

Like many, I thought for a microsecond that they actually brought out a new phone model that will fit in a pocket.

But no, of course they didn't. Because why the fuck would anyone want that.

[–] echodot@feddit.uk 15 points 1 week ago (1 children)

I'm so sick of this trend of trying to make the phone as thin as possible and then the camera bump has prominent as possible, completely negating any benefit. My partner would definitely like a thinner phone and would probably buy a phone that didn't have the camera bump because it didn't have any camers, if it meant a thinner phone that would actually fit in her pocket.

Either that or keep the camera bump and just thicken the whole phone out and give me a larger battery and the apparently too big to fit 3.5mm audio jack.

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[–] taiyang@lemmy.world 37 points 1 week ago

Oh God I feel dumber having read this. How is this not the onion?! A 3D knitted construction? Really?

[–] async_amuro@lemmy.zip 37 points 1 week ago (1 children)

It’s the iPod sock of the 2020’s

[–] huppakee@piefed.social 10 points 1 week ago

With heavy inflation

[–] rozodru@pie.andmc.ca 29 points 1 week ago (5 children)

People thinking this is a joke or laughing at this don't seem to remember when Apple released what was essentially a sock for your ipod video. or how about the $1000 monitor stand? or the wheels for your Powermac that cost hundreds of dollars.

This is Apple folks. If they can find a way to nickle and dime their gullible cultish user base they will do it. They've been doing it since...well since the company was founded.

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[–] DeceasedPassenger@lemmy.world 29 points 1 week ago (2 children)

What a sign of the times. God damn I fucking hate this. Some marketing team gleefully jerking themselves off to it somewhere. Their margins on this have got to be disgustingly high.

[–] dogs0n@sh.itjust.works 31 points 1 week ago

Profit: $229

[–] shalafi@lemmy.world 12 points 1 week ago (3 children)

It's great! Costs about zero energy to produce, takes money from idiots, what's not to love?!

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[–] HowAbt2day@futurology.today 28 points 1 week ago

It looks like the bathing suit that Borat wore to the beach.

[–] Mac@mander.xyz 27 points 1 week ago (1 children)

I love this. This is perfect for Apple people.

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[–] the_q@lemmy.zip 22 points 1 week ago (10 children)

Honest question, how do you Apple fans keep supporting this company?

[–] SreudianFlip@sh.itjust.works 12 points 1 week ago (12 children)

Well, not a fan, exactly, but I am forced to be fully engulfed in the apple ecosystem.

I don’t hate them more than Dell, Asus, Sony, or Microsoft. Not everything they make is a ripoff.

  • the $10 A/D converter in the headphone adapters is a steal
  • the mac mini with base config is a good deal
  • the macbook air is worth the money and best in class
  • ipad — no worthy competition for most users
  • M-series chips and their energy consumption
  • savvy users avoid all the upsell ripoffs like storage upgrades and displays and sock slings
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So, a knee-high sock with a slit on the side. For $230 US.

[–] Lucidlethargy@sh.itjust.works 19 points 1 week ago

Apple users are so fucking stupid.

[–] IAmNorRealTakeYourMeds@lemmy.world 19 points 1 week ago (2 children)

does it bother apple that it is compatible with all other phone brands?

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[–] pinheadednightmare@lemmy.world 18 points 1 week ago (1 children)

So a typical cross body bag?

[–] Blue_Morpho@lemmy.world 15 points 1 week ago

No. Those can be useful. This can only hold your phone.

[–] verdi@feddit.org 17 points 1 week ago* (last edited 1 week ago)

How are we getting so dumb? Worst of all, notoriously dumb. A bit of "under the surface stupidity" is tolerable, however, we're well beyond the rubicon of stupid.

The boomers were on to something when they called us "darn idiots".

[–] AntEater@discuss.tchncs.de 16 points 1 week ago (1 children)

Many years back, I kept my ipod classic in an old sock to protect it while it banged around inside my bag. My buddy made fun of me for it, little did he know that my sense of fashion was just far ahead of its time.

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[–] falseWhite@lemmy.world 16 points 1 week ago* (last edited 1 week ago)

A sock with straps for ONLY $229.95!

They know exactly how to price products for the Apple gang, any cheaper and no one would buy.

[–] RickyWars@lemmy.ca 15 points 1 week ago* (last edited 1 week ago)

checks date

not April 1st

[–] ProfessorProteus@lemmy.world 14 points 1 week ago (1 children)

It's pathetic that they ~~couldn't~~ refused to offer more than a handful of colors for their "piece of cloth". And "3D-knitted construction"? Fuck off.

Also, that thing looks like a pickpocket's wet dream.

[–] Bunbury@feddit.nl 15 points 1 week ago (1 children)

Some people might find this shocking…. But a lot of knitting is already 3D. It’s not a very novel concept.

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[–] Washedupcynic@lemmy.ca 14 points 1 week ago

A literal fucking pocket, as I expected. SMDH

[–] nuko147@lemmy.world 12 points 1 week ago (2 children)

I bet the $9.95 is the production cost.

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[–] Reverendender@sh.itjust.works 11 points 1 week ago (3 children)
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