this post was submitted on 11 Nov 2025
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"The design drew inspiration from the concept of "a piece of cloth"

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[–] brucethemoose@lemmy.world 171 points 1 week ago* (last edited 1 week ago) (6 children)

Inspired by the concept of “a piece of cloth,"

Looks at URL.

Born from the idea of creating an additional pocket, its understated design fully encloses iPhone, expanding to fit more of a user’s everyday items.

“The design of iPhone Pocket speaks to the bond between iPhone and its user, while keeping in mind that an Apple product is designed to be universal in aesthetic and versatile in use,” shared Yoshiyuki Miyamae, design director of MIYAKE DESIGN STUDIO

Looks at URL.

When stretched, the open textile subtly reveals its contents and allows users to peek at their iPhone display...

This can't be real. Checks URL again.

Phone Pocket features a singular 3D-knitted construction that is the result of research and development carried out at ISSEY MIYAKE. The design drew inspiration from the concept of “a piece of cloth” and...

iPhone Pocket in the short strap design retails at $149.95 (U.S.), and the long strap design at $229.95 (U.S.).

...What the fuck? This has to be hack or something. There's no way a human being wrote that article, and didn't know what they were doing.

[–] crazycraw@crazypeople.online 68 points 1 week ago (1 children)

it's so stupid I'm still not convinced it's real.

[–] MisterFrog@lemmy.world 1 points 3 days ago (1 children)

I know a lot of normies have iPhones because it's a phone and they see it as a good phone. Fair enough (shitty monopolistic behaviour and Americans' - yes, this is not a thing in my country - weird ostracisation of green text bubbles notwithstanding)

But Apple is also the brand that made phones a "status symbol".

I can very easily believe this.

There will be an upsetting number of people that buy this glorified, and much less useful, shoulder bag.

[–] crazycraw@crazypeople.online 2 points 3 days ago (1 children)

yeah I understand your point.
it was the year 2005, and I was rocking the tmobile MDA with a data plan. I showed folks around me the touch screen and browser and they were like NNNEERRRRD.

2 years later they were flicking little paper wads into a little garbage can on their iPhone 3 and raising their pinky in the air as if they were the technical elite.

Soo yeah

[–] MisterFrog@lemmy.world 1 points 3 days ago

Real homies remember that game they had on the palm pilot to learn the handwriting shorthand haha

Seems I'm a bit younger than you, but for some reason this is in my core memories folder.

[–] Blue_Morpho@lemmy.world 47 points 1 week ago

"This can't be real. Checks URL again."

Dude! I was doing the same thing. I kept thinking, "Is this some new form of prank that hides the url somehow?"

[–] baggachipz@sh.itjust.works 28 points 1 week ago

I can’t stop laughing at this comment. I think that’s what we all did!

[–] brax@sh.itjust.works 17 points 1 week ago

I did the same, but also double checked the date to make sure this wasn't some weird April fools that got missed

[–] MrsDoyle@sh.itjust.works 7 points 1 week ago

And with all that piffle, they never actually tell what it's made from. I assume some kind of acrylic? In which case it will snag and pill like crazy and look complete crap within a month.

I should start knitting these for Christmas gifts.

[–] jballs@sh.itjust.works 7 points 1 week ago

This was my EXACT experience. How was this not satire?