this post was submitted on 11 Nov 2025
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The retail giant is rolling out the “10-4 program,” requiring employees to smile when within 10 feet of a customer, make eye contact, wave or greet them, Bloomberg reported. Under the new guidelines, once an employee is within four feet of a shopper, they should go a step further by asking about the customer’s day or if they need assistance.

Many major companies have structured greeting rules, such as Walmart’s “10-Foot Rule” and Disney’s “10-and-5 Rule” that guide employees to smile, make eye contact and offer help at set distances.

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[–] ccunning@lemmy.world 14 points 1 week ago (2 children)

The only thing that can help you if you want my business is to recommit to DEI

This seems to be obvious to everyone but the CEO(s)

[–] QueenFern@lemmy.zip 4 points 1 week ago

Even if they re-rolled back into DEI, I'm done with these clowns. This back and forth in the name of profit and bootlicking gets old with me. Target can get fucked with the rest of em.

recommit to DEI

Nah, I like how Josh Johnson put it (long video). The gist is that they should just sell stuff and not try to appeal to every unique demographic, because when they do, it ends up just being offensive. If they have internal hiring biases, sure, do some DEI training, but don't extend that to the store floor.

[–] shyguyblue@lemmy.world 9 points 1 week ago (1 children)

Yup, and I ignore it. If someone needs help, they'll fucking ask!

I want a company that talks to customers (excuse me: "guests") instead of punishing the employees ("team members") for slowing sales.

[–] guynamedzero@piefed.zeromedia.vip 2 points 1 week ago (1 children)

Dude I worked at the ymca for a while, we had to call people “patrons” it pissed me off

[–] shyguyblue@lemmy.world 4 points 1 week ago (1 children)

Ugh, that's so... (Lowers sunglasses) patronizing

[–] guynamedzero@piefed.zeromedia.vip 2 points 1 week ago (1 children)

Ohhhh shut uuuup, take your dad jokes elsewhere

[–] shyguyblue@lemmy.world 3 points 1 week ago

I don't have kids, this is my only outlet. (The 18-20ish year old children i work with just stare at me like a lunatic)

[–] DemBoSain@midwest.social 4 points 1 week ago

I've gotten a lot better about being polite to retail workers that accost me as soon as I walk into a store. But if I tell you "I'm just looking" you better leave me alone immediately.

[–] reddig33@lemmy.world 3 points 1 week ago* (last edited 1 week ago) (1 children)

Amazing that people still shop at Target. Is there really anyone left to smile at?

[–] shyguyblue@lemmy.world 2 points 1 week ago

Usually it's the same five Shipt shoppers (order online and get it delivered) that already know the store, hell I'm on first name terms with one of em...

[–] etherphon@lemmy.world 1 points 1 week ago

Interesting, I'm literally never offered help in any of those stores.