this post was submitted on 12 Jan 2026
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Because it is a for profit advertising scheme like the Better Business Bureau, JD Power & Associates, and other pay to play bullshit.
None of that explains how it has to do with taxes.
Requiring the government tourism agencies to be involved, which would require government spending from taxes, is part of the grift. Basically they don't want to roll it out unless the government is paying for a portion of the advertising by including it in tourism brochures, signage, and other formats. Updating all of those things costs time an money.
If that's a requirement coming from Michellin, that makes sense.