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It's the same reason I made sure the security cameras on my house are visible from the street. People with bad intentions just move on to easier targets.
They may have seen the studies down on police forces who adopted cameras. They saw a drop in complaints against officers, as well as fewer escalations by the public against officers. Likewise, they're hoping this translates to retail.
One massive MASSIVE problem with that logic. TJ Maxx/Marshalls employees don't have a pre-existing stigma as being known for beating and killing black people and getting away with it. These employees aren't known to single people out, harass them, stalk them, and make life hell for them.
So if the cops behavior changed because they'll be held accountable, it's not quite the same thing as store employees already surrounded by cameras, and always have been held accountable for their actions. If they wanted to use this for shoplifting purposes they'd hire more back of house people to actively monitor cameras, and more human security guards to react live as it happens to theft.
As it stands, all they're doing is getting yet another video angle of what they already have footage of. This time with a fisheye lense.
They do follow certain people around who may or not be of certain demographic representation.