this post was submitted on 13 Dec 2025
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Disney will release four different trailers for "Avengers: Doomsday" - each will play in front of "Avatar: Fire and Ash" for one week before switching to the next (view.email.hollywoodreporter.com)
submitted 1 month ago by TheImpressiveX@lemmy.today to c/marvelstudios@lemmy.world
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Sources are telling us the trailer for Avengers: Doomsday will have a unique rollout, one aimed at getting diehards to see Avatar: Fire and Ash multiple times.

Get this: Disney is sending theaters four different trailers for the Marvel mega-movie — each will play for one week, before switching to the next. So, if you see Fire and Ash opening weekend, you’ll get trailer one. If you go a week later, you’ll get trailer two, and so on. Marvel had no comment on the rollout.

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[–] MimicJar@lemmy.world 5 points 1 month ago

There was a time when people would pay to see a film, watch the trailers, then leave. But for all the reasons you mentioned, that isn't the case anymore.

Additionally... We have YouTube and then some now. Sure a couple hundred people (globally) will buy that extra ticket, and then they'll immediately post ~~on Lemmy~~ online what was new. Then once four weeks pass, they'll all be online in HD.

So ultimately it seems pointless.

However that will keep the buzz for the films for at least 4 weeks. So maybe that alone will be worth it.