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Toyota lobbies hard against CAFE standards. They don’t wanna sell Priuses, they wanna sell TRUCKS!!!!
Of course. They're massively profitable.
You can ignore half the emissions standards requirements
People want them because they're scared of driving a smaller vehicle while the other massive trucks on the road can crush them.
They always talk about the ability to move things like furniture or equipment or things like thag despite only doing that twice a year, and rentals existing, including directly from places like Lowe's and Home Depot.
People are willing to pay a premium because they mistakenly think that bigger vehicles cost substantially more to make because bigger must mean a lot more material, despite most of a vehicle being empty space.
This is absolutely true, but at the same time they killed the bulletproof 5.7 V8 and replaced it with a twin turbo v6 that just barely gives 200lbs extra towing and just craps all over itself every time ruining the Toyota worldwide name for reliability