Running

Probably, they can’t strong-arm Google or Apple like they can Strava.

Seems a desperate play by Garmin. Google and Apple have devices that compete with Garmin. They’re not going to blast the Garmin logo in their health apps. I know Apple doesn’t even mention the Apple Watch in session data when it’s used.

So, Garmin wants third-party software to remind the people who already own Garmin devices that they’re using Garmin devices. I guess.

They already insert their app between the device and the phone health tracking system. All of these barriers for what? Marketing? To people who already paid for the device?