this post was submitted on 17 Jul 2025
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Delta moves toward eliminating set prices in favor of AI that determines how much you personally will pay for a ticket (fortune.com)
submitted 1 day ago by 5paceThunder@lemmy.ca to c/technology@lemmy.world
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Delta has a long-term strategy to boost its profitability by moving away from set fares and toward individualized pricing using AI. The pilot program, which uses AI for 3% of fares, has so far been “amazingly favorable,” the airline said. Privacy advocates fear this will lead to price-gouging, with one consumer advocate comparing the tactic to “hacking our brains.”

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[–] Wooki@lemmy.world 57 points 21 hours ago (1 children)

Up next, Delta sales down 37%, ceo launches investigation

[–] NotMyOldRedditName@lemmy.world 40 points 21 hours ago* (last edited 21 hours ago) (1 children)

Delta CEO determined sales decline is related to customers calling in with complaints and the call center not handling them to their satisfaction. Fires entire call center staff and replaces with AI.

[–] deltapi@lemmy.world 12 points 19 hours ago (1 children)

You joke but this is happening to an Airline Callcenter I used to provide contracting services for. It's being used as a scapegoat for bad decisions made at the C level several years ago.