this post was submitted on 12 Jul 2025
28 points (96.7% liked)
British Columbia
1814 readers
17 users here now
!britishcolumbia@lemmy.ca
News, highlights and more relating to this great province!
founded 4 years ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
its called rainbow capitalism, a form of virtue signalling to boost sales to a broader group. they probably donate to anti-lgbtq+causes(governments politicans way more)
I’m envisioning a public campaign against these companies that pull out when the support becomes disadvantageous. They should be permanently blacklisted by the community and true supportive companies should be rewarded. Just a thought.
Yes, and at the same time I am troubled by a company sponsoring a drag show, or slapping a rainbow sticker on a product and no-one really benefits except the corporation. When we see a queer person, a disabled person, a southeast Asian person used in advertising, that's usually not representation, its exploitation.
So.i mean I agree with you but also I think there's something more fundamental. I don't have any solution besides revolution.