this post was submitted on 19 May 2025
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Until you start selling a 1/3 lb burger to outcompete the 1/4 lb burger, but people are "4 is more than 3!" so your marketing fails...
Them later advertising it as 3/9ths is pretty funny though.
"The one on the right is better because the thingy is lifting it higher and the arrow is pointing to it!" -- idiots, probably
Could just switch to grams. Selling by fraction is the problem not by weight itself.
I say this as an American, but these are Americans confused by the concept of fractions. Using grams would likely terrify them more.
And a 1/4lb is 4 oz, which sounds too small (compared to 8-10oz steaks that some people consume). So a 5.33 or even 5.5 oz burger doesn’t sound much bigger.
Yeah most people would think 4 is more than 3! while 3! is actually 50% more than 4.
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