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Clearly they just need to take their own advice:
No more avocado toast
Stop buying so much coffee out. Make it at home.
????
Profit.
Simple as.
Don't forget about the cell phone plan, Internet access, Netflix or large screen TVs. I remember reading about "boomer math", if I remember correctly - the skewed notion about what really costs what.
Used to be a color TV was a luxury, and that probably made a real imprint on some. Same for coffee - until Starbucks really cracked that market, the idea of paying more than fifty cents or whatever for a cup of coffee was considered ludicrous at one time. And things like cell phones, Netflix and Internet were not really things in their formative years...
I just saw the Costco flyer for this week and they had a 75" LG TV on sale for like $599. I couldn't believe how cheap TVs are now.
Exactly. I think once they started monetizing the data from "smart" TVs, they really, really fell through the floor. And yeah, compare that to memories of the 60s or 70s when a mere color TV of any size was a big deal and definitely a luxury item for the rich and adjust for inflation....in 1965, say, $599 would be $59.13...so if you imprinted on that in your twenties, I could see how that might be hard to understand the delta....
See the prices for a 23"-25" color TV in 1965 - $1800-$2000. That'd be $18,233 - $20,259 in today's dollars...so if someone is doing "boomer math" when chastising people for buying huge TVs, and claiming that's the reason they cannot afford a house/rent, I can sort of get it, but it's also just a one-time cost....and they really need to update their thinking.